7 Steps to Building Real Relationships With Influencers

Posted from https://addicted2success.com/success-advice/7-steps-to-building-real-relationships-with-influencers/

They say your net worth is equivalent to the five closest people in your network. This is also true for your level of influence, where your “net influence” is equivalent to the five closest people in your network. So how do you build a network of influential people and start becoming an influencer yourself?

Here are seven steps you need to follow to create real lasting relationships with influential people who will help you increase your net-influence:

Step 1: Know Yourself

Before you can build a relationship, you need to know who you are and the message you want to put out in the world. The worst thing you can do is to start trying to building relationships without any understanding of how that relationship is in line with your interests, goals and objectives.

Step 2: Know them

In order to connect and build a relationship with anyone, you need to understand who they are. This means going beyond the most common information people know about them and digging deeper into their posts, their conversations, their interviews and identifying what they’re really about.

What are some of their un-commonly known interests? What are some topics they consistently talk about that are important to them? What are some of the challenges they’re facing? The more you know about them, the better you can connect and add value to their lives.

“The key to successful leadership today is influence, not authority.” – Ken Blanchard

Step 3: Show Up

Influencers are often omni-present, meaning that they’re seen and heard on several different channels and venues at the same time. So the more you can show up and add value, the more likely you are to be on their radar. Do some research on the type of content their posting on different social networks, find out which conferences they’re speaking at, listen to interviews and podcasts where they’re being featured on and just show up to support them in whatever they’re doing. Don’t worry, you won’t be considered a stalker if you do this. You’ll be seen as an advocate for their brand and message.

Step 4: Add “Remarkable” Value

Something you hear when discussing building relationships with influencers is the need to “add value”. But an important point that is often missed is that the value you put needs to be “remarkable”. Sometimes it can be as simple as posting engaging comments or questions on one of their social media posts, or as intricate as sending them a care package with something you heard they needed. If you’ve done your homework from Step 2 and know who they are and what makes them tick, then adding value shouldn’t be too difficult.

Step 5: Be human

There is something to be said about people who can act “human” on social media. It’s as if people lose their humanity and become these self-serving, egotistical, monsters who are “too cool for school” putting up a façade of the image they want to give instead of who they actually are. Real relationships come from being authentic, bringing your guard down, letting people in and showing both strengths and weaknesses.

“Relationships are leverage. If you give value to someone else first, you have leverage.” – Gary Vaynerchuk

Step 6: Be consistent

Building real relationships takes time. That’s why it’s important not to get discouraged and to remember that influencers have many people asking for their attention. So if building a relationship with them is important to you then you will need to be consistent and put in the time.

Step 7: Find opportunities to collaborate

Once you’ve had a few meaningful interactions with the influencer you’re trying to build a relationship with, now is the time to reach out with a collaboration offer. Remember this is not about you, it’s about them. So you need to focus your offer on helping them. This is your opportunity to take Step 4 to the next level and become someone remarkable in their lives.  

Follow these steps and you’ll start building real relationships with people who will help you increase your “net influence”.

Which step do you think is the most important? Let us know in the comments.

Family Style Is Making You Fat Without You Even Knowing

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Have you ever noticed how much you over-indulge when you’re having dinner with a friend? Maybe you’re so enthralled in catching up that you don’t realize you’ve gone through two baskets of bread or chips before you’ve even ordered. It may make you feel a little guilty, and bloated, but it shouldn’t make you feel strange; when we eat with other people, we consume about 44% more food than we do when eating alone.

A study by de Castro discovered who we eat with directly impacts how we eat, and our level of indulgence. And it’s not just friends or acquaintances. Meals with spouses and family lead us to eat around 22% and 23% more, respectively.[1] To put that into perspective, the average amount we’re referring to is about 91.7% of the food we put on our plates, according to a study out of the Columbia University’s Food and Brand Lab in New York City.[2]

A study in the journal Obesity found when food is served from the dinner table, people consume 35% more over the course of a meal. It speaks to our desire to do as little as possible – when an additional helping requires leaving the table, people hesitate to go back for more. So when food is served family style, it’s all too easy to over-eat.

Family style starts out with good intentions

When you prepare a meal for a group of people, you fix more food to make sure there is enough for everyone. You put the food in bowls and on platters so people can reach it easily. While it’s nice to have things close-by, and the action of passing bowls from person to person can feel intimate and familial, the large serving plates moving around the table create peer pressure. No one wants to see left-overs on the plates because it seem to be a waste not to finish them all.

Family style dishes also try to fit the taste of family members in general, so in order to cover the basic items people like, you wind up with an excess of meat and carbs. Even if you refuse seconds, you’re automatically going to be eating more food than you need. So how to turn things around?

Plan more, serve less

Think about the last time you were bored. What did you do, instinctively? Chances are, you found something to snack on. When you don’t plan meals ahead of time and only make as much as you need, you tend to reach for more to avoid a lull in conversation. According to International Journal of Obesity, a little planning prior to eating can help control portions by determining the amount of food you eat before you get hungry.

If you know you have a habit of reaching for seconds, or even thirds, begin by putting less on your plate than you think you need. This allows you to opt for seconds without eating more than you would’ve otherwise, but still feeling comfortable because you don’t have to say no to the food you’re feeling pressured to eat.

Whether you’re eating with friends in a restaurant that keeps bringing you bread or chips, or eating with your in-laws at a big table full of food, think ahead and take less than you think you need. Take your time eating, too. If you’re more aware of the amount you’re ingesting, and not just caught up in conversation, you’ll be less likely to over-indulge and still be able to enjoy your company.

Featured photo credit: Kaboompics via kaboompics.com


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Asking The Heavy Question: Quality or Quantity?

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Quality or quantity is one of the most discussed quandaries amongst us when deciding what’s more important in our lives. Whether you side with quality over quantity or vice versa, what exactly motivates us to rationalise choosing between the two?

Is it better to opt for an all-you-can-eat buffet or go to a Michelin star restaurant that serves fine dining? Is it better to spend limited time with your partner after work every day or spend the whole weekend doing something together? Is it better to have 10 pairs of cheap jeans or one pair of well-made designer jeans?

While our decisions are based on particular situations at any given moment, it’s interesting to find out how our perception of defining what is best for us has changed over time.

The Evolution of Quality vs. Quantity

Since the rise of the Industrial Revolution in the 1800s, consumerism and the idea of quantity over quality has increased dramatically. Suddenly, having more meant being somewhat better off and showing higher status and wealth. The creation of ‘the more the better’ way of thinking fed into the minds of the consensus and so was born the idea of quantity over quality.

This can be seen in the mindset of ‘if I have more clothes, I have more choices and people will see me as rich, popular or fashionable’. It’s also seen in the perspective of believing that the more you buy for your spouse or partner, the more it shows your love for them. In other words, the short term instant gratification of giving material items is suddenly symbolic of love. Equally, the idea of getting our money’s worth is another example of the need for quantity like going to the all-you-can-eat buffet to eat as much as you can for a smaller amount of money.

But this narrow mindset is slowly changing with people’s views of satisfaction, and what is defined as ‘the best’ has significantly hit a turning point.

The idea of minimalism and ‘less is more’ is becoming a more common way of thinking with the value and worth of something being more important than having large quantities. Spending more money on a pair of designer jeans with emphasis on the better brand and quality now instantly means this pair of jeans is better than 10 pairs of cheap jeans. Spending $100 on a Michelin star fine dining experience may mean you get less food than the $20 all-you-can-eat buffet but the value of that fine dining experience is worth more in terms of quality.

How Has the Quality Mindset Overtaken the Quantity Mindset?

The increase in education and literary skills together with better peace and prosperity and, therefore, stability amongst nations has meant that the generation today aren’t focused on the need for survival. In other words, there is generally a lesser worry about food, water or shelter that past generations have had to go through. Instead, people today are more exposed to the finer things in life and have the luxury to be able to focus on this.

Maslow’s Hierarchy of Needs was a psychological look at human curiosity and motivation. In his theory, Maslow explains that we need to go through stages of deprivation in order to create motivation and subsequently level up. In terms of quantity and quality, acknowledging the importance of quality can only come from the experience of vast quantity and its lesser value in our lives.

We’ve now learnt that it’s no longer about survival (quantity) but rather how we can live well (quality).

 How Does This Impact Our Behaviours?

The idea of quantity and quality is very situation-specific. While the idea of appreciating the concept of quality over quantity is a positive change in our society, it’s really down to our own individual preferences and what we consider best for ourselves.

You may be someone who loves to go to the all-you-can-eat buffet because it gives you a wide variety of foods and you can eat to your heart’s content. This makes you happy and you don’t perceive it as a bad thing. Or you may be someone who loves fine dining and paying through the nose for less food because the whole experience is something that you consider ‘worth it’.

Is it better for you to spend every day with your significant other where both of you are tired from long days at work and therefore not able to give each other undivided attention? For some, maybe, but others may feel spending a full Saturday together where you’re both rested and focusing on each other as a better option.

Quality and Quantity: What is the Ideal State?

As with everything, moderation is key and this goes for the concept of quality versus quantity. The present generation are working towards a more cultivated mindset of measuring worth where quality is seen as the best option for balance and overall happiness. But it’s important to think about the circumstances in which someone find’s themselves and making the decision that best reflects that situation.

In today’s society, peer pressure and self worth is ever more fragile due to social media and this makes it challenging for people not to play the comparison game. This means there is a conflict when it comes to certain situations around quantity and quality.

Ideally, we ought to strike a balance of quantity and quality in different areas of our lives. The idea of quantity is good if, for example, there is a sale at the supermarket and you can stock up on needed products. Whereas, the idea of quality is positive when you spend 2 hours in a relaxing spa with your loved one and enjoying each others company rather than 2 hours every weeknight in a rushed and tired state.

How To Strike The Best Balance

Quality and quantity can be a very individual thing depending on what you consider your worth and value is. Only once you’ve done this can you decide which is more of a priority in any given situation. So if you feel having options is important, then quantity is good for you but if you value stability and durability then quality will carry more importance.

  • Make a List of Your Most Important Qualities and Values: Once you’ve done this you’ll be able to see more clearly whether either quality or quantity is more aligned with your values and personal needs. Alongside this, you must also know what the sacrifices are or actions you need to take in order to achieve the quality or quantity you want. So if, for example, you value quality and want to buy that expensive watch, then ensuring you’re financially capable to do so by saving up or stop buying endless cheap watches until you have enough money to buy it.
  • Learn To Appreciate What You Have: This is an important step because playing the comparison game or feeling pressured by others can cause you stress when pursuing the idea of quality or quantity in different areas of you life. Finding out your life’s purpose and creating goals can help you find out whether quality or quantity is important to you.

Why Finding Balance is Sometimes Hard

If you’re struggling to know which different areas of your life involve quantity or quality, then you’re not alone.

Often we want the best for ourselves but also the best for our loved ones which can result in conflicting notions on whether quality or quantity is more important. We may struggle giving up one thing for another – in the case of the expensive watch, sacrificing money to save up when you see affordable, cheaper watches you could potentially buy can be hard.

However, it all comes down to priorities and being confident in your direction. Careful consideration is paramount on what your ultimate outcome is. For someone, working hard to provide the best for their family (quantity) may end up sacrificing their time with them (quality) but at the end of the day which one makes the family the most happy?

So, think carefully about your values and ultimate outcome in each area of your life and consider whether quality or quantity is the best path in each instance. Doing this can help you plan and achieve your goals and live a happier and more content life.

Featured photo credit: Alexandra Maria via pexels.com

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Don’t Cheat On Your Wife If You Drive a Tesla!

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On this episode of the Dot Com Lifestyle vlog, I show you some of the really unique tech features of the Tesla Model X. One of them allows your wife/girlfriend to track your movements! Enjoy the vlog and remember to subscribe so you don’t miss a single episode.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!

How to Build A Personal Brand According to These 5 Well-Known Experts

Posted from https://addicted2success.com/entrepreneur-profile/how-to-build-a-personal-brand-according-to-these-5-well-known-experts/

Building a personal brand doesn’t have to be difficult. In fact, you can build a personal brand for free if you’d like.  I’ve researched some of the top entrepreneurs and personal branding experts in the world and I want to share with you how they were able to build their personal brand.

If you follow and I mean really follow the advice given by those listed below, there’s no reason that you can’t build a personal brand.

1. Gary Vaynerchuk

Gary Vaynerchuk is CEO of VaynerMedia and Vaynersports. He’s invested in companies such as Twitter, Snapchat, Uber, and Venmo. Gary is 4-time New York Times Best Seller. He currently has an Instagram following of 2.5m followers.

According to Vaynerchuk, your personal brand is your resume. What are you putting out into the world? What you put out in the world is how others will perceive you. Are you providing value in the world? A personal brand is not hard to cultivate when you want to help others.

Your personal brand is free. This can go back to what are you putting out in the world? You’re living your personal brand every day with the beliefs that you have.

Gary clarified that putting your thoughts out into the world doesn’t mean that you’re being disrespectful. If you have an opinion, then share it, but always think first as to how others will react. An opinion might be on the topic of entrepreneurship whereas it’d probably be beneficial to stay away from politics.

Create more content. When you’re creating content in the world, you need to be yourself. People like authenticity. What are you doing today to get yourself known? Are you writing for a blog or speaking to an audience? When you consistently create content, you will get known.

2. Grant Cardone

Grant Cardone is a New York Times Best-Selling Author, creator of Grant Cardone TV, CEO of four businesses, and currently has over $400 million worth of real estate holdings. Grant has an Instagram following of 534,000 followers.

Cardone states that a personal brand should be defined as the thing you spend the most time doing. The five things that you do the most defines your personal brand. If you watch TV, then that’s who you’ll be known as. But if you’re someone who reads or starts businesses, that’s also what you’ll be known as. The choice is up to you.

You should never follow the rules. Grant posts way more than any other person I know on social media. He isn’t following the rules. Some people may hate him for it, but he doesn’t care. If posting more gets himself known, then he will do it.

What do you stand for? Your personal brand should be built around what you stand for. What do you believe in? Whatever you stand for, you should live it every day.

Look at strong companies and see what they do. How were they able to build their personal brand? Think of companies like Starbucks and Amazon. You can conceive their company’s brand to create a personal brand for yourself. When you think of them, aren’t they positive thoughts?

“Have goals so big your problems pale in comparison” – Grant Cardone

3. Josh King Madrid

Josh or JetSetFly is a tech entrepreneur, marketing specialist, and founder of Team Jet Set. He was ranked as one of the top Influencive influencers of 2017. Josh is also the host of The Dropout Degree  podcast show. At only 19, he has a social media following of over 100,000 followers.

Josh uses tons of video content like Youtube and Snapchat when building his personal brand. Video is more personal than a quote post. You can hear the person talking to you as if they were right next to you. You don’t always have to use video content, but you should incorporate it into your posts.

Josh shows that if you want to build your brand and take your influence to the next level, that “Content Is King and Marketing Is Queen”. If you want to exceed at the next level online, you might want to hire a professional photographer and videographer to take photos and videos for you.

Remember, the quality of content you put out has a direct impact on how people will think of you. When building a personal brand, don’t take any shortcuts. Hiring a professional doesn’t have to be expensive. You could find a friend at first or you can hire a professional and do a couple of sessions at once and have content that’ll last you months.

Josh, along with Gary Vaynerchuk, agree that it comes down to getting yourself known. Josh does this through being featured on different articles online, growing his social media following, and by his podcast. To get yourself known, you need to do big things, and that doesn’t start with sitting on the couch. Start to connect with others by producing valuable content and your brand will start to grow faster than you ever thought.

4. Lewis Howes

Lewis Howes is a former pro athlete turned New York Times Best-Selling Author and podcast host of The School of Greatness which is ranked as one of the top 100 podcasts in the world. Lewis has an Instagram following of 438,000 followers.

When building a personal brand according to Lewis, you should find someone who inspires you and you should ask to work for them while you pay them. Yes, they don’t pay you. You pay them to work for them. Think about all the people who would like to work for free, this allows you to separate yourself from the crowd.

When you’re working with this person, you can learn how they built their personal brand by their habits and how they carry themselves. It’s only a matter of time before you act like them.

You should find one platform and build up that platform. In the beginning, it was LinkedIn for Lewis. He’d spend six hours per day on there. When building a personal brand, you can stretch yourself too thin. It’s better to start with one platform and master it.

“The greatest gift you can give yourself is education and growth.” – Lewis Howes

5. Casey Adams

At 17, Casey is an author, brand specialist, and speaker. He has an Instagram following of over 112,000 followers.  According to Casey, you need to impact people. The more of an impact that you make on people, the more people who will follow you. Just impact one person per day and it’ll add up.

Casey also preaches about the power of the DM, also known as direct messaging. Casey has been able to network and engage with high status individuals by consistently DM’ing these individuals and providing value, which in return has built his brand massively.

Engage with your audience. It doesn’t matter if you have a large or small following. You should comment on other people’s pictures and respond to comments on your photos. It’s the little things like commenting that add up.

Share your journey. With Instagram, you can document your journey from where you started. You’re showing the entire world your progress. What type of progress do you want to show them?

Who’s your favorite personal branding expert? Let us know in the comments!

The Rule of Four for Making Money Online

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I subscribe to a pretty good variety of channels on YouTube. I watch creative vlogs, comedy pieces, car reviews, political explanations, talk show highlights… the list goes on. Recently, I came across a YouTube channel mostly hosted by a young urban professional talking about her financial strategy and how she’s able to maintain a fairly high standard of living in an expensive city. She talks about her budget management, like the superfluous things she’s cut from her spending.

In one video, she explores a concept called the Rule of Four. Strictly speaking, it doesn’t have anything to do specifically with managing your finances and keeping your spending under control. Instead, it is more of a general guiding principle for how you should be living your life in an effort to maximize your output while minimizing your stress.

Can you guess what it is?

You’ve likely heard this repeatedly before. By far the most valuable resource that you have is time, because it is absolutely non-renewable. You only have 24 hours in a day and regardless of how you choose to spend those 24 hours, they’re gone when the clock strikes midnight and you’ll never get them back again… until we figure out what Doc Brown was doing with that Delorean.

And this is true. Time will be your most valued resource and that’s why time freedom is one of the biggest benefits to making money online. It’s even better when you can effectively remove yourself from your online business so it continues to make money even when you’re not there actively doing anything. That’s the power of passive income. But I digress.

In addition to time, though, you’ll find that another hugely valuable resource is your attention or your mind share. Whatever you want to call it, you can only focus on so many things at a time. You can’t possibly be your best self at everything when you’re trying to juggle too much. Everything will suffer when you stretch yourself too thin. This is where the Rule of Four comes in play.

The idea is simple. Choose just four things that are important to you at this point in your life and focus on only those four things. Discard everything else and recognize that they are substantially lower priority. This isn’t just about work or your online ventures. It’s about the entirety of your life.

If you want your Internet startup to be successful, while simultaneously working on improving your health, growing your personal blog, and spending quality time with your significant other, your social life will have to suffer. You probably shouldn’t think about picking up a new hobby like photography or vintage cars either. Keep it to just four things.

It’s important that you are truly and fully honest with yourself here. If “work” really consists of more than one thing — like running an e-commerce store, growing a YouTube channel, writing marketing materials, and meeting with overseas suppliers on a regular basis — then it may need to take up more than just one of your four slots.

We want to do it all, because we want to have it all. We want to have the hugely successful blog to go along with a profitable affiliate marketing business, a popular vlog, an online coaching business, a collaborative podcast, and multiple best-selling books… but that’s not realistic, especially if you’re working toward a goal of sustainable passive income. That’s not the dot com lifestyle.

Concentrate, automate, then diversify. And keep it to no more than four things at a time.

How To Make 6-Figure Monthly Online Income! Download John Chow’s New eBook!

Advice From Seniors You Will Be Foolish Not To Pay Heed To

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Life isn’t always rainbows and butterflies and we all go through tough times. Going through life without guidance is like trying to ride a bike before learning how to walk. Of course, you may eventually get better at it, but the scars you bear along the way will be with you forever. It is important to understand what someone’s saying, their perspective and why they’re saying it. Everyone has a unique background and a unique story, and applying someone’s words of wisdom will help you revamp yourself and way of thinking.

In the article 5 pieces of essential life advice from seniors by Kate Torgovnick May, she shares five beautiful advises from seniors that will bring your life into balance, showing how experience of seniors accumulated after years of trial and error can improve how you live your life and how you can find happiness in the smallest of things and find hope in the gravest of perils.

Been there, done that 

It’s important to take advice that touches your heart and mind and leave what you find irrelevant and non-applicable. Understanding the perspective of seniors and taking their advice to heart will allow you to live a much happier, successful and fulfilled life. Remember, nothing matters if you’re not content with your life; change yourself where you need to and start anew.

I’ve found this article to be extremely influential; as someone who has always loved, respected, and listen to their grandparents, the pieces of advice given are absolutely accurate and something someone would tell a loved one, or a pupil. It’s true that once you’re stuck in a difficult time in your life, or when you are in a crossroads where you can go in any direction but back, you must choose a path that will most satisfy your life and that you’ll not regret later down the path. I believe that changing your life right now instead of regretting your life choices when you’re 80 years old is a much better option, and with a little guidance, encouragement and advice, you can get the internal power to turn yourself around 180-degrees.

Wisdom doesn’t come with age 

We find seniors to be docile, and often times cute as well. They give us a feeling of an age passed yet they provide a warm feeling of security. They’re the oldest amongst us, like scholars (of life) amongst children. Our focus shouldn’t be on their age, but what they’re telling us.

At the end of the day, their experience will allow your life to be much better. Just like how Dr. Seuss put it, “Don’t cry because it’s over, and smile because it happened”.

To read the full article, click here.

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A Step-by-Step Guide to My Blog Writing Process

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Depending on how you choose to define the term, I’ve been blogging for the better part of two decades. During that time, I’ve written a lot for my own sites, as well as for the blogs of my many freelance writing clients on a broad range of subjects for a broad range of audiences. I’ve talked about restaurants, movies, asbestos poisoning, green living, rural Internet access, affiliate marketing, stress management, team project management and so much more.

For a time, I was publishing a new blog post on my own site each and every day. At my peak, I was writing ten or more tech blog posts for one of my clients every day too. I’ve lost count of exactly how much total blog posts I’ve written since I’ve started, but it’s easily into the thousands, if not tens of thousands. And through that experience, I’ve continued to refine my blog writing process so that it can be both more effective and more efficient.

Whether you’re just getting started or you’ve already been at it for a few years yourself, one of the greatest challenges you are going to face as a blogger is when you sit down in front of the computer and stare at the blank screen. Your mind runs blank and you don’t know where to begin. It helps when you have a specific routine in place, just like how you’d prefer to approach the tee in golf or shoot a free throw in basketball. It grounds you and the rest is almost automatic.

1. Maintain a List of Ideas

Inspiration is a fickle mistress. Or rather, she’s terribly unreliable. You can’t just expect your muse to appear on demand with the greatest idea for a blog post ever. You just don’t know when she might whisper in your ear. That’s why you should always maintain a list of potential blog post ideas, preferably in a cloud-based service like Evernote or Google Keep. That way, when you sit down to write something, you will have already finished the “brainstorming” part of the process.

2. Decide on a Format

Different types of posts should be written and formatted in a different kind of way. If I know that I’m only to going to write a short news post, something like 300 words, then I don’t need to worry about coming up with appropriate sub-sections. It’ll likely only be two or three paragraphs long. If I’m doing a product review, on the other hand, I’ll need to think about the post in an entirely different kind of way. This is also where you might decide on a rough word count.

3. Conduct Your Research

This will also depend on the kind of post that you want to write. If you’re doing a roundup post, highlighting great tools or services that your readers might want to use for a particular purpose, then you’ll want to spend the time to research these tools and services. If you’re doing a news post and want to offer an opinion, you should be reading up on some of the other stories that have already been written on the subject so that you can provide a well-informed opinion and not one based purely on your gut instinct. Take notes if needed (and keep those reference URLs handy).

4. Start with a Title

I realize that this step flies in the face of what many other writers and authors may recommend. They’ll tell you that you should finish writing whatever it is you are writing before you come up with a title. That way, you already know the content and can come up with something clever or appropriate. What I’m saying is that you should start with a title as a guiding principle, helping you to form what the blog post will contain. You can always change the title before you publish if you come up with something better.

5. Rough Out the Sections

If your blog post is going to have sections, which is generally a very good idea from an SEO standpoint, then it’s a good idea to use these headers (typically H2 and H3 and rarely any level below that) roughed out before you actually start writing. You can think of these headers as the rough outline for the post. In the context of doing a product review, you might have a section on specs, another on build quality, one on setup, one with performance, and so on. This helps to make sure you don’t miss anything and that the post will read logically.

6. Capture Your Pictures

Again, this will depend on the kind of post you are writing. If it is a physical product, I tend to take a series of pictures before even thinking about writing the first word, because I want to make sure the product is free of fingerprints and smudges. I’ll then take more as the need arises. If it’s post like this one, then I’ll turn to my usual sources for stock images to find something appropriate. Images do a great job of breaking up huge blocks of text and make for more visually-appealing content.

7. Write All the Way Through

Ah yes, the actual writing. When at all possible, I try to write the blog post from beginning clear through to the end in a single session. This ensures that the thoughts flow naturally from one to the other, almost like free association, but guided by the section headers I would have outlined earlier. When you write across multiple sessions, especially if you’re writing the sections out of order, the thought process can sound disjointed and jarring.

8. Proofread, Edit, Revise

Spell check can only do so much. While it’s great that just about all web browsers and word processors have a built-in tool to check your spelling, you should always read through your post at least once to make sure you don’t have any glaring errors or typos. We’re all human; even professional writers make mistakes.

9. Insert Images and Adjust Formatting

You’ll notice that while I gathered up the images earlier, I didn’t insert them while I was writing. This is because I don’t want to interrupt the creative process. Once the first draft is completed and reasonably edited, then I’ll insert the relevant images in the right places. It’s also at this point that I may adjust formatting as necessary.

10. Read It One More Time

Give the post one more look-over to make sure there isn’t something weird going on with formatting. You can also use one of the many plugins to check for SEO estimates, look for spelling mistakes that you may have missed, and so on.

11. Publish!

And that’s it! Go ahead and publish (or time stamp) your blog post to set it free on the Internet. Well, that’s not completely it, because now it’s time to promote your post. Share it on social media, send it to your email subscribers, and start thinking about how you can follow it up with something even better.

How To Make 6-Figure Monthly Online Income! Download John Chow’s New eBook!

What is the Right Amount of Backlinks to Your Blog?

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Everyone trying to rank their website always asks this question and you have to be careful building links nowadays especially after the Panda and Penguin updates. Whenever I research this question, I’ll get conflicting answers but after working with several clients on SEO, I have a good idea of what works and what doesn’t. I have my own link building philosophy based on “3” important things:

  • Relevance
  • Authority
  • # of links

Consider if you have the first 2 in order, you’re pretty much good to start building links to your page. First, make sure you build links from the MOST relevant websites. Secondly, make sure you build links from the highest authority websites because this will add value to your website quickly. Not to mention, it’ll be every hard for your competition to outrank you if they don’t have links from the same value websites. Now that you have these two factors in place let’s look at the rate of links you should be building. Let’s get started looking at it from a month-to-month perspective.

Starting With Month 1

You’ve launched your website and now it’s time to start building links. During the first month, I recommend you build links to your homepage, which will help your website get indexed. Remember, you just went live and Google might NOT know about your main URL. Building links will definitely help your website get indexed and at this point, it’s important you start slow. I recommend to start building 5-10 high authority backlinks pointing to only your homepage.

Next, Month 2

In this step, you’re also building inbound links, which means external websites pointing to your website. I would recommend mixing up your links so there are URL, EXACT, and related keywords, which helps diversify your link profile. This month, you can build 10-15 links pointing to both your homepage and internal pages. It’s a good idea to point 3-4 to your homepage and the rest to high value internal pages. This method is known as deep-linking and works because you are adding value to your entire website.

Next, Month 3

You’ll be building links to home page and internal pages to structure a deeplinking pattern. It’s a good idea to have anywhere from 20-30 internal links and they should be mixed up. However, try and focus around 65% to be URL (www.example.com) as research has shown it’s a great way to add value to your domain. Focus on links from article directories and/or link directories. Bookmarking is a great way to build high quality links quickly and you can even hire someone from Fiverr.com to do it for you.

Next, Month 4

For “3” months, you’ve been building links to your homepage and now it’s time to focus entirely on your internal pages. Deeplinking, as mentioned, is a great way to spread value to all your pages. Build anywhere from 30-40 links, mixing up the keywords to match the internal pages. Spread this linking out through the month.

Finally, Month 5….

By now, you should have a solid amount of links to your homepage and internal pages. Your website should be completely indexed and internal pages should have value. I would recommend building links going forward at a rate of 10-12 per month, focusing on both home and internal pages. However, no matter when you’re building links, it’s important to focus on high quality links from authoritative links. Here’s why I emphasis building links to your internal pages more than your homepage after a certain point.

Neil Patel from QuickSprout.com is ranking for some of the MOST popular keywords on online marketing. He currently has 9,143 links pointing to his website and out of those, ONLY 19.7% are pointing to the homepage. Building links using this pattern is a great way to boost the entire value of your website, which is very important to Google.

How To Make 6-Figure Monthly Online Income! Download John Chow’s New eBook!