Parents Alert! Use This Mug and Your Drink Won't Spill Even You Have Kids Running Around

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As a parent, you cherish those rare moments where you can relax and enjoy even the simplest things. Like enjoying a cup of coffee for instance. With kids running around and you running after them, it’s not uncommon for your coffee to slosh around in the midst of the mayhem. Ordinary travel mugs can’t save your coffee from toppling over. And you’re just left with half of a mug of sad, cold coffee.

Not only is it annoying to spill your coffee, but it can lead to larger issues depending on where it’s spilled. Say you’re sitting at your computer, your child comes running over, tries to jump on your lap, sending coffee flying everywhere including your computer. People like to say don’t cry over spilled milk. But they never said anything about spilled coffee after it’s fried your computer.

Not only your computer, but a number of household and work appliances could fall victim to inadvertent spills caused by your children.

And above all else, you just want to enjoy your cup of coffee! If only there was a mug that was spill proof. One that couldn’t be ruptured by even the most rambunctious of children.

 I give you: The Mighty Mug

You cries have been heard, and The Mighty Mug is here to answer. Unlike other mugs, this one is spill resistant.

How could such a thing exist, you ask? The Smart Grip technology adheres to any smooth, flat surface and will remain intact if bumped into. But is still easy to lift when you’re ready to take it with you and get on with your day.

Magic Spill Resistant Technology

The bottom of the mug has a suctioning mechanism that makes it easy to fasten to smooth surfaces. This way, when your wild child comes running over to hug you, your coffee will be safe. And so will your appliances.

The Mighty Mug is made of high quality stainless steel and is completely BPA free. You don’t have to worry about harmful toxins leaching into your coffee or beverage of your choice.

The double vacuum insulated walls keep hot beverages hot for 4+ hours and cold for 14+hours. The double walls prevent sweating (condensation collecting on the outside) so your hands will stay dry .

It’s convenient size is compatible with most single serve coffee machines, as well as an easy fit to any car cup holder.

The traditional travel mug has nothing on the Mighty Mug. More often than not, they only have a single insulation wall. And no other mug possesses the anti-grip feature that makes the Mighty Mug so unique.

A Parent’s Right Hand Friend

Or left if that’s your dominant hand. But essentially, this mug is life changing. You no longer have to harbor your coffee from your children. You’ll never experience the anxiety of filling your mug, bracing yourself for the impending disaster and hot coffee spillage.

All you have to do is fill your mug with your favorite coffee, fasten it to your desk and enjoy every last drop.

The post Parents Alert! Use This Mug and Your Drink Won’t Spill Even You Have Kids Running Around appeared first on Lifehack.

The Best Way to Create a Six-figure Startup From Scratch

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Many solo entrepreneurs make good six-figure income living selling products and services online. If you’re a technical person, it’s even better, as you can create a highly-scalable cloud-based business. For non-technical founders, there are still many ways to make a six-figure or, even, seven-figure annual revenue.

Several years ago, I started an online publishing startup selling e-books written by myself and several co-authors. In one year, it started generating a six-figure income annually.

To me, that experience has been a determining factor for staying true as an entrepreneur. Today, I own several online ventures that sell both digital and physical products. Each of them uses a different business model.

During my journey to online success, I learned the following lessons related to running an online business:

1. Select products or services that you’re passionate about and the skills you’ve mastered

Only offer things that you’re already familiar with like the back of your hands. This provides you with the upper hand that other competitors might not have. You want your customers to be confident in your products by trusting you. This being said, don’t choose “the more trendy products” to sell. Don’t follow other people’s choices of products because what works for them might not work for you.

2. Find a proven business model that works for the specific product or service you’ll be offering

For instance, you want to sell women’s fashion, because you’ve had experiences in dressmaking or styling. Choosing women’s fashion products to sell is excellent, but you’d need to be more specific. You’d need a niche, because “women’s fashion” is such a huge category.

Let’s say you eventually choose to sell casual women’s apparel. Next, choose the business model carefully. Do you buy from a wholesaler in bulk and sell them? Do you accept consigned products from direct producers? Do you dropship products? Consider the pros and cons based on your strengths and weaknesses.

“The value of an idea lies in the using of it.” – Thomas Edison

3. Be familiar with the tools needed for each business model

Choose the most suitable e-commerce platform for the niche chosen. For instance, since you’ll be selling fashion, the images must include zooming capability, so customers can see the products in more detail. Each type of product requires different e-commerce platform. Selling e-books, for instance, requires a different approach, as it involves digital product download.

It takes time to choose the most appropriate platform for your business, yet it needs to be done properly. Take note of all the features you’d need. Get inspired by popular stores, so you can find some ideas that would work.

4. Optimize the online store with the most updated customer service tools

Today, customers want every service to be speedy and accurate. Make sure that you’re familiar with the most updated technologies, including CRM (Customer Relationship Management) and chatbots. Learn the benefits of each new plugin and how they can be adapted to your business.

As a startup, the first year is always the hardest to go through. The following are proven ways that I’ve been practicing through the years in keeping my focus and enthusiasm as an entrepreneur intact:

1. Be extra aware of changes, no matter how small

Being aware begins even before you start the business. By following your passion, you’re supposed to be already extra aware of what’s going on within this scope of expertise. Competitors, technologies, consumer behaviors, business tools, references (books and other materials)

2. Stay focused and determined to grow the business

It’s easier said than done. Staying focused requires more than a wish. It needs the strongest will to make things happen at any cost. When you’ve decided to do something, stick with it. Give yourself deadlines to complete and finish them off in time with the highest quality possible.

While psychologists disagree with being a perfectionist, to be successful as an entrepreneur, it would require a dash of perfectionism. Your products must be perfect before they can be sold to the public. And there is no way around it than being a perfectionist.

3. Lead yourself well before you lead the team

If you begin the business as a solo entrepreneur, self-direction is key. Working by yourself doesn’t mean you can sleep late, awake at noon, and work only if you want to. Being a solo entrepreneur is a commitment, especially if you seriously want to grow the business and take it to the next level. By learning to lead yourself well, you’d be accustomed to thinking as a leader, which is useful when you’re leading a team.

“The first person you have to conquer is you. This is because when at last you win over million people, the first person to bring you down could be you. Discipline yourself!” – Israelmore Ayivor

4. Build a positive startup culture by staying relaxed and flexible as a leader

The best leader is someone who encourages positivity, adaptability, and flexibility with his or her relaxed demeanor. Remind yourself that your own and your team’s mental and physical health is much more important than anything else.

5. Only hire the right people with the right attitude that fits the culture

The right team comprises of people that get along with each other, who fit the culture, and have the right skills will determine the future of your business. Thus, never underestimate the power of cultural fit. You can always train people to be more skillful, but personality traits and characters can’t be taught.

At last, being successful as startup founder requires both understanding of the ins and outs of the business and how to maintain the soft skills needed to keep the enthusiasm running. Stay true to your choice as an entrepreneur and remain eager to continue progressing. You’re on your way to become a six-figure (or seven-figure) online entrepreneur.

Do you want to start a business? If so, how are you going to put into action these steps? Let us know by commenting below.

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How Jorge Mateo Made $159,000 In 8 Months

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Jorge Mateo came from a poor Mexican family. He had zero internet marketing experience. But that didn’t stop him from making $159,000 online in only eight months. I sat down with him at Supercharge Summit in Las Vegas to find out how he did it.

Jorge is proof that anyone can make money online. All you have to be is teachable and take action on what I teach in the 21 Step Ultimate Dot Com Lifestyle coaching program.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!

Why Trying Hard to Stay in an Unhappy Relationship Is Not Love, but Fear

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Dating in today’s society is difficult. It’s like navigating a mine field. Once people finally find someone they can settle down with, they want that relationship to last. Even if it means settling when they feel unhappy in the relationship, have to tolerate discomfort in the relationship, and convincing themselves that the relationship will be better some day.

No one wants to be sad for sure. But why so many people choose to stay in an unhappy relationship even though they find it unfulfilling?

Think about life before anyone entering a relationship. They were going along, relatively happy, free and doing their own thing.

Then they met and possibly fell in love with their partner. And things changed.

It was great at first. They started to build their own box, forming a close bonding.

But then things began to shift because of different reasons. People will endure sadness, depression and live a life that is unfulfilled because it’s convenient and they are afraid to leave their comfy and cozy little box.

They will rationalize staying for a variety of reasons. Maybe they have kids together or have lots of shared memories. Maybe they have been together for many years and have invested a lot in building the box. They just don’t want to waste everything they’ve built.

They may think that they can still make the relationship better. They look at everything in the box and though they see the massive room for improvement, they want to fix those issues. They believe that love is tough and it needs to be hard in order to work. Or, they feel that they just haven’t tried hard enough.

Humans are creatures of habit. Once you find something that works and that makes you feel comfortable, you fight to keep it. For most people it’s just easier to stay. That’s the default. The box is safe and familiar.

The Problem with the Box

The problem with the box is that it blocks people from being aware of what happens inside and outside their relationship.

While some of the reasons such as having kids together are legitimate to stay in a relationship, people need to do a deeper assessment to determine the true reasons for wanting to stay.

If people only think about the effort spent on building this box, all the memories, emotions and things shared throughout the time and hate to let all of that go; they are sacrificing their opportunities to be happier. This is actually a sunk cost bias. It means when people have spent a lot of effort on something, they won’t stop investing in it even if it’s going wrong. They don’t want to waste the previous investment but this has blocked them from exploring and investing in better opportunities.

Many have also misunderstood the term “hard work”. No one should work like a slave to make a relationship work. Engaging in the constant struggle only brings the worst out of both people. These struggles won’t make a relationship healthy and loving.

People might ask “but how’d you know if you never tried? Maybe when I try harder, things will be different.” No one would ever know the future. As humans, we’re hard-wired to want to know the unknowns. Anything that has not yet been completed will leave us wonder how it will become. It’s our nature to wonder, but everyone has the power not to be led by their curiosity when deciding what’s best for themselves. Besides, you would never know you wouldn’t be happier if you never got out of the unhappy relationship.

How to Get Out of the Box

The first and most important thing to do when contemplating ending the relationship is talk with your partner. Regardless how they feel and what you ultimately choose to do, your partner deserves to know upfront that you are happy and are contemplating ending the relationship. Having this type of crucial conversation is not fun or easy. But it is the right thing to do for both yourself and your partner. Honesty is always the best option in the end.

Press Pause

Sometimes, easing out of a relationship is easier than just ripping the band-aid off. So after initiating that difficult conversation, both of you may need to take a break from each other. It could be the best way to give you both space to breathe and really evaluate the relationship.

Taking a break is not a license to cheat. Nor is it an opportunity for you to see if there is someone out there better than what you have. The break is about self-reflection and self-evaluation. It’s a trip you have to take alone. If, per chance, you do find someone else during your time apart, break things off with your partner immediately. You always want to act with integrity.

Set a time limit for how long the break will last. Once the predetermined amount of time has passed, be sure to come together and discuss next steps. You never want to leave the relationship or your partner in limbo. You, the relationship and your partner need closure.

Talk the Difficult Talk

When the break is over, gather again to talk about your thoughts about the relationship. If you have decided to end the relationship, don’t establish false expectations in any way. Be clear about your intentions and your desire to end the relationship amicably. Don’t make your partner think that if he or she changes something that the relationship will continue.

Don’t blame them for the relationship ending. Just let them know that you are unhappy in this relationship but not because of anything he or she has done. It isn’t a good fit. Be lovingly firm in your explanation.

Stay Because of Love, Not Fear

Deciding to end a relationship is never really easy— especially if you care for the other person.

If you want a genuinely happy, healthy and fulfilling relationship, you have to be willing to take some risks. Staying in a relationship out of fear, guilt or for any other reason except genuine and true affection for the other person is damaging to you, your partner and the relationship.

If you truly love your partner, have the courage to stay. If not, have the courage to leave.

The post Why Trying Hard to Stay in an Unhappy Relationship Is Not Love, but Fear appeared first on Lifehack.

How to Beat Your Competition in the Testing Process

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When developing a product or content marketing strategy, it’s important to outperform your competition. I’ve always recommended to my clients to know and understand your competition because this is truly your roadblock in any business. In the end, when you are outperforming your competition, you’re able to increase conversions and engagement. However, many bloggers still make a vital mistake when introducing content or a new product to their readers. They forget the importance of testing and what factors matter. I believe competition ONLY effects your conversions where it matters most, like the sales page or opt-in form. For example, if you and your competition are selling the same product, the only thing that’s going to differentiate both of you is the sales process. Your competition might have a better sales funnel that is more engaging or they’ll have an effective opt-in process. In the end, this will affect the numbers down the road and it’s important you know what factors matter to avoid losing leverage.

Today, I’ll be discussing “3” important factors and how they relate to the testing process. If you can master these elements, then you’ll have an easier time outshining your competition. Let’s get started…

Opt-In Process

Many people don’t know how important it is to have an effective opt-in process. Gathering email subscribers is very important in making sure you get return visitors and increasing the chances of conversions later on. However, not every opt-in process is perfect so you have to test what works in producing the highest ROI. For example, these factors all play an important role in the process:

  • Form
  • Colors
  • Thank you page
  • Text on page
  • Call-to-action

As a blogger, you should be vigorously testing these elements until you find one that has the highest ROI. From my research, your competition is going to be all over the place with different experience so they’ll already be tweaking their opt-in process way before you. Once you’re getting a high opt-in rate, it’s time to test your follow-up sequence to make sure subscribers are opening your messages and they are producing a click-through. The good news is many ESP’s include analytical data and make it available to you in the backend. It’s important to analyze this data and make adjustments where you can.

The Purchase Process

The opt-in process is completely different than the purchase process because many people will opt-in, but NOT purchase right away. If your end goal is to convert this subscriber into a customer, then you have to test your opt-in process, making sure it’s easy for people to complete the process. Certain factors like the following are important:

Here is the element to pay close attention to.

Product delivery – how effective is the delivery once product has been purchased? Is it easy to download? Are there any quality problems?

Other factors matter as well as discussed above like:

  • Follow-up
  • Thank you message
  • Call-to-action on purchase page

Testing all of these factors will allow you to ensure product purchasing is streamlined and there are NO problems along the way.

Contact Forms

It doesn’t matter if you’re running an online business or an actual physical business because customer service is very important. This is why I recommend continually testing your contact us form, making sure customers can get a hold of you when they have questions. If they can’t, they won’t continue to visit your site or might even cancel their subscription. The contact form must be simple so they can send it right away and you want to make sure it goes to the right department. You don’t want their emails going into your spam folder because this will cause a major roadblock.

  • Make sure drop-downs are working
  • Messages go to right inbox
  • Easy to fill out and find

Once you’ve tested all of these factors, you’ll be able to streamline the customer engagement and retention process. This will improve brand awareness and build customer loyalty.

How To Make 6-Figure Monthly Online Income! Download John Chow’s New eBook!

This is How You Transfer Millions Of Bacteria To Your Eyes

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Ouch! We all know that irritated dry eye feeling that comes along with staring at a screen for far too long. Hey, I’m dealing with it right now as we speak (or as I type?). Our eyes strain to stay focused on the artificially illuminated images and it takes a toll on our overworked eyeballs. For those who work full time on their laptop, they’re spending about 8 hours a day staring at a screen. If that isn’t enough, the average person spends at least 2 hours scrolling through their phone, staring at yet again another screen. That’s 10 full hours of staring.

Not only that, but then we have to deal with commuting. Again our eyes have to stay focused for extended periods of time. Often resulting in tunnel vision and burning, sleepy eyes.

Your eyes need a break!

Instinctively, when your eyes start to feel a bit irritated you rub them for relief. While that might alleviate the situation momentarily, you could actually be making the situation worse.

If your eyes feel itchy or irritated, it’s because they’ve been dried out or may have something in them that shouldn’t be there. The only thing that will every solve this problem is lubrication. Rubbing is never the answer. In fact, innocently rubbing your eyes to rid yourself of an itch is opening your eyes to a multitude of issues such as:

1. Scratched corneas

Your eyes may be bothering you due to particles that made their way in. And when you scratch, you are rubbing those particles into your eyes and could actually cause them to scratch your eye. This happened to me a few years ago on the beach. Some sand blew into my face, I rubbed my eyes to get it out, and ended up severely scratching my cornea. By rubbing my eyes, I made the situation much worse.

2. Darker circles around the eyes

Those dark circles around your eyes aren’t actually caused by sleep deprivation. They are actually the result of the tiny blood vessels around your eyes breaking and rising to the surface, mostly due to accidental eye rubbing during your sleeping hours.

3. More itching and possible Infection

Think about what you’re using to touch your fragile eyes with. More likely than not, you’re not washing your hands before you give your eyes a good rub down. Your fingers are crawling with bacteria. And now you are transferring that bacteria into your eyes, opening yourself up to infections such as pink eye (yuck!) And if you happen to scratch your eye with your dirty hands, then you’re putting yourself at risk for some serious long-term damage including impairment or loss of eyesight.

Most importantly, rubbing your eyes might feel good at the moment, but you really are making the situation worse. Rubbing causes your body to release more histamines, which ultimately causes more itching.

What reasons do we have to rub our eyes?

You probably do it more often than you realize. Once we identify the reasons and moments that we may be touching our eyes, the better we will become at avoiding this dirty practice.

Staring at screens for too long

As I’d mentioned above, many people don’t have a choice in this matter. It is literally their job to work in front of a computer screen, so their eyes are exposed every day for long periods of time. The brightness from the monitors causes the eyes to strain and dry out.

Wear contact lenses that dry out your eyes

More and more people are taking off their glasses and switching over to contact lenses. At the forefront, this is an issue because they are blocking their eyes from receiving the oxygen they need. And as for the rubbing, there is already a large foreign object lodged in their eye. And when they scratch, that object is getting rubbed up against their cornea. This is opening up a huge opportunity for scratches and infections.

Everyday irritants that you cannot escape from

Sometimes your eyes just itch. Be it from allergies, tiredness, or attack of the traveling itch (we’ve all been there.) And if there’s an itch, you just want to scratch it. Every once in a while you’re going to subconsciously do it. But don’t make a practice of it. Make a point to consciously remind yourself not to rub your eyes.

If you want to keep looking, you better not touch!

Now you know all of the horrible things that can happen to your eyes if you touch them. Itching can be annoying, but on the grand scheme of things it’s not so bad. Imagine losing your eyesight due to an infected scratch, something that could have totally been avoided. So it’s better to just not, right?

But don’t worry, I won’t let you suffer. You do have alternative options to alleviate your itch.

Always have your eye drops with you

Since many itches are caused by tiny particles floating into your eyes, keep saline solution or lubricating eye-drops on hand. If your eyes start to feel a bit dry or irritated, give them a good flush. This will resolve your issue and revitalize your eyes.

Use tissue if you really have to

Don’t touch with your hands! They’re dirty! Instead, keep a pack of tissues within reach to tap your eyes instead of rub. This way there is no direct contact with the bacteria on your hands, and you are less likely to cause any damage to your cornea. Don’t think you’re in the clear because you’re using a tissue though. Still don’t rub them! I said tap!

Treat your eyes with the utmost care, and they will continue to expose you to the beautiful sights of this world. Don’t risk your vision by the instant gratification that comes with rubbing an itch. Take the necessary precautions. And look out for your eyes.

The post This is How You Transfer Millions Of Bacteria To Your Eyes appeared first on Lifehack.

How to Be a Maverick and Develop a Maverick Mindset

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Are you an innovator? Do you have revolutionary and radical ways of thinking? Do you have zero tolerance for ignorant people? If you answered yes to these three questions then you are most likely a Maverick.

Mavericks are essential to top performing organizations. They think differently, act differently, and often times piss people off. Think of some of the most successful people in the world, they are typically Mavericks. Think Richard Branson, Elon Musk, and Steve Jobs. However, we will look at three people you might not have thought about when you think of Mavericks. These three completely buck the status quo and disregard traditional ways of thinking.

So, let’s take a look at what a Maverick is, how you can embrace a Maverick mindset, and why you should protect the Mavericks in your organization.

Do What You Can’t!

“The haters, the doubters are all drinking champagne on the top deck of the Titanic and we are the f***ing Iceberg” – Casey Neistat

If you have ever been told you can’t do something, then you must do that thing. Casey Neistat is a fascinating person with a strong message. There is no question Neistat possesses a Maverick mindset.

“Keep your head down, follow the rules, do as you’re told, play it safe, wait your turn, ask permission, learn to compromise… This is Terrible Advice!” [1]

Neistat suggests we should do what we can’t. A simple rule here is to pay attention to people when they tell you that you can’t do something. The rule… do that thing.

Mavericks do not play well with others, yet this is not a bad thing. Why should we play well with others? Should you compromise with a person who seeks to hold you back, NO!

Neistat provides the perfect analogy for Maverick thinking in a short video. Here is a brief description of the video:

  • Life is like going the wrong way on a moving sidewalk.
  • Walk and you stay put.
  • Stand still and you go backwards.
  • To get ahead… you have to hustle!

Got Beat? Good!

“You want to improve your mental toughness? Try this: Be Tougher.” – Jocko Willink

Former Navy Seal and author of Extreme Ownership: How U.S. Navy Seals Lead and Win is the perfect example of a Maverick. John Eagan nicely sums up an interview between Jocko and Echo Charles during a Q&A in 2015. [2]

Echo Charles: “How do you deal with setbacks, failures, delays, defeats, or other disasters?”
Jocko: “Good.”

What a perfect response! Let’s take a deeper look at what Jocko meant by his simple response—Good.

Oh, the mission got cancelled? Good. We can focus on the other one.
Didn’t get promoted? Good. More time to get better.
Didn’t get funded? Good. We own more of the company.
Didn’t get the job you wanted? Good. You can get more experience and build a better resume.
Got injured? Good. Needed a break from training.
Got tapped out? Good. It’s better to tap out in training, then tap out on the street.
Got beat? Good. You learned.
Unexpected problems? Good. We have the opportunity to figure out a solution.

“When things are going bad, there’s going to be some good that is going to come from it.”

Protect Your Mavericks

“What keeps you awake at night? Nothing… I keep other people awake at night.” – James ‘Mad Dog’ Mattis, 26th United States Secretary of Defense

As I mentioned before, Mavericks typically do not play well with others. They create conflict and generally make people feel uncomfortable. Yet, they play a critical role to success in an organization and senior leaders must protect them. [3] Bob and Gregg Vanourek provide the following advice,

“Mavericks are essential to innovation. Senior executives play a critical role: leaders must protect the Mavericks in their organizations. They must step up and give Mavericks space to operate, providing organizational cover for Mavericks to work their magic and keep the flame of innovation alight.”

United States Secretary of Defense James ‘Mad Dog’ Mattis is a believer in this credo and is a Maverick himself. Look no further than the following three powerful quotes from the Mad Dog.

  1. “There are hunters and there are victims. By your discipline, cunning, obedience and alertness, you will decide if you are a hunter or a victim.”
  2. “You cannot allow any of your people to avoid the brutal facts. If they start living in a dream world, it’s going to be bad.”
  3. “Be polite, be professional, but have a plan to kill everybody you meet.”

Carnivores Eat Herbivores

So, how can you adopt a Maverick mindset? It’s actually pretty simple. Become a Carnivore. Let’s end with these five simple tips to becoming a Maverick.

  1. Do what you can’t. If someone says you can’t do something, do that exact thing.
  2. Be tougher. If you get beat or fail at something, remember Jocko’s advice. Good.
  3. Become a hunter. Confront the brutal facts of the world and decide to be a hunter.
  4. Don’t be afraid to give people a piece of your mind. Don’t allow yourself or others to be bullied, in essence, bully the bully!
  5. Use sage advice from Cornell Professor and author of Systems Thinking Made Simple: New Hope for Solving Wicked Problems Derek Cabrera and ask, “What pisses you off the most?” Your answer will be what you are most passionate about, go after it!

Finally, remember there is no easy path to success. To become a Maverick, you have to work hard. There is no magic formula or magic pill. People are not born to be a Maverick, they must embrace it and work for it.

“There’s no talent here, this is hard work. This is an obsession. Talent does not exist. We are all equals as human beings. You could be anyone if you put in the time. You will reach the top, and that’s that. I am not talented. I am obsessed.” – Conor McGregor


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How to Create a Reader Avatar for Your Blog

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How to create a blog reader avatar

For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful.

To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog. Describe them in as much detail as you can – who they are, what their interests are, why they might be reading your blog and what their needs are.

(We’ve created a template you can use to help you do this, and I’ll be sharing some examples of my own reader avatars throughout this post.)

The idea is that you end up with a picture of who you’re writing for that you can then use to create posts that will resonate more strongly with your actual readers.

Before I talk about the benefits of doing this and make some suggestions on how to create reader avatars for your own blog, let me show you one that I first created several years ago for my photography site



Grace Momarazzo Avatar

Grace describes herself as a Mom-a-raz-zo photographer because 90% of her photos are of her young children. She’s 34 years old and lives in London.

She is in the market for an entry level DSLR and lens to help her capture her kids growing up. She studies photography is high school so has a basic understanding of how to use a camera, but until now has been using an entry level point and shoot camera.

Grace reads dPS for two reasons – firstly to help make a decision about which camera to buy. She’s a little nervous about making the choice and is looking for the advice of others. She’s also looking to connect with other Mom-a-raz-zo photographers and to learn how to improve her portrait photography.

Grace is a photography book addict – she subscribes to a photography magazine and has an expanding collection of portrait related photography books.

Grace dreams about one day making a little money from her photography – perhaps using what she learns in photographing her own children – to photograph other families. Her biggest obstacles in achieving this are a lack of confidence (she worries a lot about what others think of her work) and the equipment (which she is saving for).

Grace is on Facebook, is a heavy user of email and has a Flickr account.

The profile above describes one of the types of readers that we have on DPS – people whose main use of their cameras is to photograph their kids.

The profile describes why “Grace” reads DPS, some of her dreams, the type of photography she’s into, how else she uses the web, a little about her demographics, the level she’s at, and so on.

Here’s another one from a different type of reader at DPS:


Grey Nomad

keith grey nomad avatar

Keith is a first time digital camera owner. He’s recently retired and has bought an entry level DSLR to help him record an upcoming trip across the USA.

Keith reads dPS to work out how to get the mosts from his new camera, which to this point, he is using only in Automatic mode.

His needs and challenges are fairly beginner level and include learning about settings like Aperture, Shutter Speed and ISO, knowing how to get his images off his camera and to store them safely, as well as basic composition techniques.

Keith dreams of taking great landscapes, macro photography and a little portrait work.

Keith is on a budget, living off his savings. He is willing to spend a little to improve his photography but researches all purchases carefully.

Keith has been online for years, but his preferred way to connect online is email.

Again – I’ve described another type of reader in a similar way to the first.

In each of these cases the reader profile is based upon a reader group already within the Digital Photography School community. If you’re just getting started with your blog, this same exercise could be done with potential readers – or the type of person you want to read your blog.

Why Should You Create Reader Avatars?

Hopefully you can already see some of the benefits of these kinds of reader avatars – but let me list a few of the things I’ve found most useful:

  • It makes your blogging feel more relevant and personal – I find that having a person (real or pretend) in mind as I write reminds me that there are real people on the other end of my posts. There are people with faces, names and needs – I find it inspiring to visualise them reading what I write, and thinking about them helps me to write in a more personal tone.

  • It informs your writing – having these kinds of avatars in mind as I write reminds me of some of the problems and questions that readers might have. That leads me to write write more practical posts that focus on real readers’ needs. Often as I write, I visualise the questions and reactions that these different readers might have to my posts – and then try to build answers to those into what I’m writing.

  • It identifies opportunities – although it was several years ago now, I still remember writing the first profile above (Grace) and realising that quite a few of my readers have mentioned their dreams of one day making some money from their photography. As a result, I created a section of the DPS forum specifically about making money with photography … and later, we published an ebook on “Going Pro”.  (Note the forums are currently closed.)

  • It can be helpful for recruiting advertisers – potential advertisers will want to know what type of reader you have. You can simply share your reader avatars with them: no need to think through a new answer each time. This also shows that you’ve thought about your readers and run a professional site.

  • It identifies ways to connect with your readership – you’ll notice I’ve included details in the profiles on what else the reader does online. It’s really useful to know what other sites your reader uses and which social networks they prefer as this can identify opportunities to identify places where potential new readers hang out.

It will identify opportunities to monetize your blog – knowing what your readers currently spend money on, what their needs are, and what kind of income they have at their disposal will give you all kinds of ideas for the types of advertisers you should seek out, the type of affiliate promotions you could do and the type of products you could develop.

How to Create a Reader Profile?

There are no real rules – you can see I’ve developed a certain style in my personas above. I added a picture to each of the type of person in the profile to further personalise it. I’d suggest trying to include information in the following areas:

  • Demographics – basic facts, like age, gender, nationality, and education level. You can use Google Analytics not only to see how many readers are coming from which countries, but also to see how your readers fall into different age categories, and what the balance of genders is. Google’s page on Demographics and Interests explains how this works.  

  • Financial situation – are your readers well off, secure, or just about managing? This will obviously affect the types of products you choose to promote as an affiliate, or create yourself.

  • Needs and/or challenges – what are your readers struggling with, or what are they keen to know about? With photography, for instance, readers like Grace will want to know how to capture their children as they grow up.

  • How they use the web – you might want to think about the other blogs they read, the news sites they visit, the social networks they’re active within, and whether they tend to browse on a computer or on a tablet / mobile (again, Google Analytics can give you insight into this).

  • Motivations for reading the blog – for instance, are your readers hobbyists or taking their first steps into a career related to your topic? Do they read your blog to be inspired, educated, or entertained?

  • Level of experience with the topic – are your readers total beginners, highly experienced, or something in between? You may want to create several reader avatars for people at different levels of experience and familiarity with the topic.

  • Dreams – what do they wish they could accomplish … and how can you help them get there? You might find that the emails you receive and the comments on your posts help you figure out what your readers’ dreams are.

Of course, this isn’t an exhaustive list – if you’ve created a reader avatar (or several) before, please feel free to share your suggestions and tips in comments below.

Let me finish this post off with one last persona – again for DPS.


Going Pro

gareth going pro avatar

Gareth (39 and living in Denver) prides himself on being one of the first people in his friendship group to own a digital camera. He invested heavily in a Sony Mavica that had the ability to take and store 9 images on a floppy disk!

Gareth sold his extensive film camera kit years back and fully converted to a Canon DSLR kit which he regularly updates and adds to whenever a new camera, lens or accessory comes onto the market. He also collects a range of other cameras – Liecas, Holgas and other more obscure models. He has a high disposable income.

Gareth works as a successful freelance designer but had recently put together a portfolio site for his photography and is on the way to going pro as a photographer.

Gareth knows most of what there is to know about photography – he is part of dPS because he loves to show his work and help others improve their photography. He’s also looking to increase his profile and exposure as a photographer.

Gareth photographs everything – he particularly loves live music photography, urban landscapes and anything experimental.

Gareth is an early adopter in many areas of life – he’s prolific in social media circles, has his own blog, Flickr account and is active on Facebook, Twitter and regularly uses Delicious for social bookmarking.

Now it’s over to you. Have a go at writing at least one reader avatar for your blog … and leave a comment below to let us know how you got on.  

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How Rossana Tello Made $230,000 In 4 Months

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The last time I saw Rossana Tello was at the Supercharge Summit in Las Vegas. She had just cross the $120K mark with MOBE and shared her inspirational story with me on how she was able to do that in only five months.

Fast forward four months, we’re back in Las Vegas for another Supercharge Summit, and Rossana has added another $230K to her MOBE commissions to bring her total earnings to over $350K! In addition to that, her success qualified her to get a free car from the MOBE Motors program! I sat down with Rossana to find out how she did all this with zero internet marketing experience.

Rossana is proof that anyone can make money online. All you have to be is teachable and take action on what I teach in the 21 Step Ultimate Dot Com Lifestyle coaching program.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!

Lost Your Mojo? Focus on These 3 Areas to Get Back in the Game

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It’s time for some good news! You’re only ever lacking in three areas and guess what? You can turn those 3 things around relatively easily and quickly!

It’s easy to get caught up thinking, that you’re miles behind, that you can’t find your flow or mojo or that you’re just lazy and unmotivated. The good news is you are only a few decisions, actions and days away from finding your mojo again!

Here are 3 things you need to look at when you’re feeling down and out:

1. Energy levels

The first place to look when you lose your mojo is your energy levels. What are you eating & drinking? Are you eating lean, green and light? If you aren’t already, cut your intake down and focus on hydrating your body with water and eating fresh organic food. Being light on your feet and energizing your body is most important.

Also, take a look at your exercise regime. Are you exercising for energy or are you burning your body out at the gym? Make sure you are getting good consistent rest every night and don’t forget to spend some time alone in nature connecting with your inner most self.

“You just got to wake up with a smile and love every minute of building your dream.” – Joe Duncan

2. Production levels

The second place to look is your production levels or more so, your lack of production! Are you producing enough work or activity to get the results you want? That’s usually the real cause of most of your problems; a lack of work, effort and momentum. In many cases a lack of production stems from a lack of energy – but hey, we’re working on that right?

3. Confidence levels

The third place to look when you’re floundering is your confidence levels. But don’t panic, we all lose our confidence from time to time. When you lose your confidence and your sense of certainty, everything else will be impacted, especially your performance.

The best way to get your confidence back is to go back to basics for a few days and try and build some momentum and get your flow back. You lose your confidence when you lose your self belief, so do the simple things you know you can do well, then you’ll start to believe in your ability again!

“You won’t always get it right, but that doesn’t mean you’re never going to get it right.” – Joe Duncan

It’s time to get your mojo back and get back in the game. Remember next time when you get stuck you only have to make adjustments in these three areas and most likely they will only be small tweaks and changes that need to be implemented. 

Click here if you are having trouble finding your flow, lost motivation and need some help to get back on your feet!

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