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Social media has always been an awesome tool to generate buzz for your business. It is used by consumers and business owners to locate information which will expedite business growth. However, even with social media you have to be careful when testing different methods because you want to optimize conversions. I know first-hand how social media can be very consuming especially when on major platforms like Facebook, Twitter, and Google+. As a business owner, I have used Facebook to grow my business and over the years tested out many methods to ensure optimal success. This platform can be very tricky. However, it’s all about testing and tweaking along the way. If you are a business owner, I recommend using Facebook in your marketing strategy. I also recommend making sure you document your research so you can continually increase conversions.
Let’s take a quick look at some effective Facebook marketing strategies.
Common Facebook Advice
Over the years, there has been a general consensus regarding what every business should start off with when marketing. Here are the standard rules to follow:
Post Frequency & Timing –
Every niche will have a different optimal time which will produce the highest results. This will again depend on your niche because relevant people will skim through Facebook throughout the day. The good news is you can always start with a quick Google search to find out if any case studies have been done regarding your niche. For example, a quick search on Google for “SEO + Facebook” has produced many case studies showing days & timings when niche relevant people engage the most. However, you should do a quick search in your niche to see if you can find previous data. If not, try the following…
Start by posting through the day and use a link tracker like “Bit.ly” to analyze the data. You can view statistics in Bit.ly, which are broken down to country, day, past hour, etc. You can get a good idea of when is the best time to post on Facebook for optimal conversions.
Use Targeting (Ad Network) –
If you have a marketing budget, then use “targeting” to pinpoint people by country, age, interests, etc. The Facebook Ad Network has many targeting options and they’ll provide a solid report that will provide you with all the data you need. Don’t forget to split test and pay close attention at the beginning on your budget because you can very easily get carried away spending way too much money.
Use Images and Effective Headlines –
On Facebook, your going to have enormous competition with people marketing similar posts in your niche. This is why it’s important you stand out and try different things like using attractive images and headlines. Your objective should be to attract people to click-through on your content because this means a higher chance of conversions. Utilize “targeted” keywords in your niche and mix up the images you use. Add a border to them and bright colors because this will help draw the user to your post.
Many people tell you that networking with relevant people on Facebook is the best marketing for businesses. I always like to identify relevant people in my niche and ask them to help you because they are more than willing to for the right exchange. For example, I will try and write content where I give these people credit or even include them in an interview because once it’s completed it increases the chance of them sharing. I’ve had great success with this strategy because some of these people have 10,000+ followers. However, you have to be genuine in the approach and really make it beneficial for both people involved.
Here are the top 2 best methods to make this every effective:
Mentions in Content –
The first is creating an in-depth guide and giving the person credit for their expertise. You can outline content they’ve written and even link to a guide they have published. Secondly, ask them for an interview which you’ll publish on your blog afterward. Here is a link to my interview series.
The questions are very popular often asked by people in my niche. Nothing is better than interviewing successful bloggers with years of experience on very common questions. It’s a great way to build engagement and brand awareness while almost guaranteeing the interview being shared on Facebook.com.
Michael B. Jordan is quickly becoming an all-star actor. After appearing in major motion pictures such as Creed and most recently as the villain Killmonger in the blockbuster Black Panther. Hailing from Newark New Jersey, he grew up in one of the roughest places in the U.S. However, he overcame struggles, worked hard, and found success through being obsessed with his passion: acting.
Here are some of Michael B. Jordans best & most powerful quotes:
1. “I’ve never been the guy to hype myself up. It’s just not my thing.” – Michael B. Jordan
2. “I think everyone starts in the mailroom at some point! It’s a rite of passage. Your boss has to throw something at you and order you around for at least two years.” – Michael B. Jordan
3. “So you tell yourself to just do the work and disconnect, because you have no control over the outcome.” – Michael B. Jordan
4. “Sometimes you’re overthinking, you convince yourself to get out of it and you’re like, ‘ah I shoulda did that!’ You can’t live life with regrets. Sometimes you just gotta indulge. But in the same breath, you gotta have restraint and self-control too.” – Michael B. Jordan
5. “Be collaborative. I’ve had some of my best experiences with directors who were able to sit down and have a conversation and ask me what I thought.” – Michael B. Jordan
6. “I want people to leave the theatre and think, ‘How can I be a better person?’ That’s the only way things are going to improve.” – Michael B. Jordan
7. “I think it’s just easier for people to put you in a box or a lane because you look similar. I think that’s unfair for anybody in any situation.” – Michael B. Jordan
8. “Taking a break, taking a moment, is super important.” – Michael B. Jordan
9. “You can only fool reality until the truth comes knocking on your door.” – Michael B. Jordan
10. “As human beings, why does it take somebody to feel like they’re close to us for us to see their humanity? Why can’t we see the humanity in people that are distant from us?” – Michael B. Jordan
11. “Sometimes family doesn’t always consist of your relatives or by blood. Sometimes your best friends can feel more like family than your cousins. I think everybody kind of has that same feeling. When you go through an accident together, when you go through a traumatic event, sometimes that brings you closer together.” – Michael B. Jordan
12. “I think everybody wants to be their own person and be an individual.” – Michael B. Jordan
13. “Sometimes you gotta go with your first instinct. You gotta go with your gut. That’s kind of how I live my life you gotta go with your gut.” – Michael B. Jordan
14. “Equality means having the same rights and liberties and opportunities regardless of our differences.” – Michael B. Jordan
15. “Do as much homework as you can. Learn everybody’s job and don’t just settle.” – Michael B. Jordan
16. “That’s one of the fun parts of becoming an actor: you can become whoever you want to be.” – Michael B. Jordan
17. “I’m not good at everything, I just do my best at everything.” – Michael B. Jordan
18. “Certain things I can’t even explain. There’s a thing about being lucky and…I feel like certain things are just, like, in your cards. I’m just walking the path that’s already set.” – Michael B. Jordan
19. “I’ve been living with that all my life. My name is Michael Jordan, so I’m always being compared to a person of greatness.” – Michael B. Jordan
20. “I think redemption is just about righting a wrong, and in that pursuit it’s about trying. You can stumble, you can make mistakes, but it’s about trying to do the right thing.” – Michael B. Jordan
21. “Just as people, we’re different around different people and in different environments.” – Michael B. Jordan
22. “Don’t pretend to know everything. I’ve been blessed to work with a lot of veteran actors, and I soak up lessons from them like a sponge.” – Michael B. Jordan
23. “Sometimes you’ve gotta hide the medicine in the food. You can’t slap somebody in the face with facts all the time. It’s too harsh.” – Michael B. Jordan
Which quote resonated with you the most? Comment below!
What do people want when they talk about being successful? Some of us might want things such as a yacht, private island, or a jet. Others want to feel like they belong and have great relationships with their family and loved ones.
We end up wanting things without knowing exactly why. We end up creating images in our heads of what it would be like to own these things, to have these relationships, to live these lives, but we casually ignore the negative things that are bound to challenge us along the way.
Even if we end up building these lives for ourselves, we forget that all life comes with suffering, and anyone who experiences great success will also have moments of frustration and perceived failure.
Here are 5 ways to find success right here, right now, as you continue on the path towards building your empire:
1. Excavate before you begin building
Just as you wouldn’t build a skyscraper before excavating deeply underground the construction site and setting the foundation, you wouldn’t start to develop the foundation for a successful life without first understanding where you come from and what drives you. Dig deep to understand what core truths truly motivate you and what you really care about before you start building yourself up. A career built on a shaky foundation will never stand the test of time.
The Pando is a tree colony on the border between Colorado and Utah. What makes the Pando unique is that it is thought to be one contiguous organism, with a combined underground root network covering over 100 acres. The Pando is thought to be the world’s heaviest living organism, and one of the oldest at over 80,000 years old.
Consider what the journey towards success would be without a strong network. Without security and a strong foundation, you won’t be able to weather the storm when inevitable challenges come your way on the path to great success. In order to be truly successful, you must also be willing to share your victories and your defeats with others.
This isn’t about finding fair weather friends who are happy for you when you have a great accomplishment and disappear in times of trouble. You need to build this strong network and ecosystem which will support you in times of need and through times of plenty.
“Effective networking isn’t a result of luck – it requires hard work and persistence.” – Lewis Howes
3. Strengthen your monkey mind
Take responsibility for the habits you choose to strengthen and cultivate, and be ruthless with the habits you choose to cut out. The Basal Ganglia is the part of the brain responsible for the development of habits, while the Prefrontal Cortex is the part of the brain responsible for complex decision making and thought processes.
The Basal Ganglia is effectively the less developed, most basic part of the brain. This “monkey mind” must be strengthened by building strong habits if you want to teach your subconscious to focus on the right things at the right times.
4. Shoot for the moon
As the saying goes, “shoot for the moon, so you’ll land among the stars.” I honestly hate this saying, as I think it is incredibly corny, but it illustrates the point well. If you aim for a big goal, you will be more likely to reach some level of success and acclaim no matter what happens.
What the saying misses is the amount of planning and preparation that goes into “shooting for the moon”. When John F Kennedy announced his plan to land a man on the Moon by the end of the 1960s, he set the United States on a road to investing more on a single project than at any other time in human history.
The combined efforts and finances of the most powerful nation on earth all went into making sure the mission would be a success, and as a result humanity came together to accomplish something magnificent.
So, when you’re aiming for something big, don’t half ass it, make a bold announcement, loop in your supporters, and try to change the world. Sometimes when you aim big, you’ll be surprised by who jumps in to lend a hand.
“You are never too old to set another goal or to dream a new dream.” – Les Brown
5. Make your heart sing
One of the most important factors that defines true success is the ability to do something on a regular basis that brings you joy. While your job won’t always be interesting, and all things done with regularity become monotonous, you should strive to find what makes your heart sing about the work you do and the world in which you live.
Only if you are able to tap into what makes your heart truly sing will you be able to call yourself a success in your daily life. Don’t ask yourself what you love about your job, or even what made you first get interested in your line of work. Instead, ask yourself, what about your current role makes your heart sing.
If you don’t know how to answer that question, perhaps you should go back to step one and start excavating your foundation.
How are you making sure you achieve success this year? Let us know in the comments below!
Image courtesy of Twenty20.com
The other day I was putting together a guide for my clients on how to succeed in social media.
All of a sudden, I had an epiphany – a life-changing moment of clarity that was so incredibly rare.
I realized that the things I’ve learned about social media actually apply more broadly to life.
The key differentiator between those who achieve a lot of success online are these 5 characteristics:
Characteristic 1 – Humbleness
Achieving success on social media leads to a large number of messages from all sorts of people. Remaining humble and talking to people like you’re on their level has helped me to get people’s respect.
Humbleness creates beautiful conversations that touch your soul and make you and the other person feel phenomenal.
A bit of success can easily make you feel superior and so humbleness is the way to stay grounded and not forget who you are, and where you’ve come from.
Humbleness is a brilliant decision.
Characteristic 2 – Gracefulness
The world of social media is fast-paced and often frantic. Being graceful has allowed me to move slower at times and reflect on each thing that I do in my life.
“Rather than trying to walk over the top of what everyone else is trying to do and charge through the battlefield of social media like an out of control soldier who’s gone rogue, I’ve learned to be more graceful”
Being graceful is difficult to explain at times. I see it as making moves with composure, calmness and keeping balance between the many tasks that can pull us from side to side (such as distractions).
Slow down, think about your decisions carefully and be graceful as you make your moves.
Gracefulness is a decision that will make you calm.
Characteristic 3 – Kindness
The secret ingredient of all of my online success. It’s also the same ingredient that many of the people you look up to use.
When you meet a stranger, you be friendly.
When someone praises one of your Facebook posts, you be kind and say thank you.
When you see someone struggling and you can help, you offer your time.
Kindness is a characteristic that bonds all of us together. It will bring more good things in your life than any other trait.
“Kindness is a belief in yourself and your fellow humans to do the right thing”
Kindness is a belief that we can all be better by helping each other and doing so in a generous, friendly and considerate way.
Above all else, kindness is the best decision you can make.
Characteristic 4 – Vulnerability
There’s a temptation with social media to hide behind a mask and pretend you’re happy and living this amazing life that everyone else should be envious of. Vulnerability has been a trait I’ve used to bring people in and show them the real me.
Vulnerability is when you share your epic failure.
Vulnerability is when you’re not afraid to show weakness.
Vulnerability is admitting something made you cry.
Vulnerability is admitting you’re not okay.
Putting vulnerability into everything you do makes you human. People want to see you be vulnerable and it shows huge amounts of courage at the same time. Rather than getting attached to your critic’s opinions, vulnerability can help you go further and be authentic.
When you crush your fear (like my well-known public speaking one), you should share that vulnerable moment with your family, work friends and online connections.
You’ll sometimes experience some fear when you attempt to be vulnerable and that’s usually a sign that you are going outside your comfort zone which is good.
Breaking your comfort zone is how you grow and that’s what will give you the strength to attack bigger goals in the future. Don’t back away from being vulnerable; face into it.
Vulnerability is a decision to stand out from the crowd and be you – warts and all.
Characteristic 5 – Willingness To Share (no strings attached)
Sharing is the act of demonstrating you have enough. It’s a form of gratitude.
As an example, the other day, a guy asked me how I do my video posts and within a few minutes I sent him back, step-by-step, how I do them.
He was shocked!
He couldn’t believe I’d tell him step-by-step and want nothing in return.
I embraced a willingness to share because I realized like most of you, that no one has a monopoly on information or ideas. Anyone can find anything out thanks to the Internet. So, what’s the point of hiding your knowledge? There is none.
Share what you know, and maybe one day they’ll return the favor. All of us have useful lessons, failures, stories and ideas to share. Rather than hide them, share them for the world to see.
This willingness to share has worked for me and it’s fuelled my side business but I’ve only found it to work when you share with no strings attached.
“The moment you expect something in return, people can sniff out your selfishness like a dog at the airport sniffing for drugs”
Most of the knowledge and strategies I’ve obtained that are responsible for my success have come from other people’s willingness to share. It’s only fair that I return the gift and that you do the same.
Sharing is a fantastic decision to make.
Why these 5 characteristics work.
These five traits have led me to discover my version of success and I believe they are most of what you need to succeed at any pursuit in life.
Once these traits become habits, you’ll do them without thinking. These traits are what have compounded my success and I honestly believe they will do the same for you.
These five traits are the foundation for anyone wanting to do something big and bring the rest of us on the journey. They are also the same traits that will help you build a tribe of people who want to achieve a common mission.
You don’t need piles of money.
You don’t need millions of followers.
You don’t need to overwork and burn out.
What you need is to make a decision to be humble, graceful, kind, vulnerable and willing to share.
These traits work because they each have an element of selflessness about them.
These traits are not about you as such; they’re about what you can do for all of us.
Embracing these five traits is the best decision I’ve made. Will you make the same decision?
If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net
At the recent Supercharge Summit in Las Vegas, I sat down with Carolina Millan to find out she made over $850K online. Carolina is a rare breed among internet marketers. She’s female and she’s lives in a county not known for internet marketing. Yet she was able to make over 850K in a few years with just MOBE along (over $1.2 million if you include her other online income sources). Enjoy the interview.
Want to join us? Then go apply for the 21 Step program. The system will give you all the tools, training, and personal 1-on-1 coaching you need to start a profitable online business. The application fee is normally $49, but you can get started for only $7. However, the $7 deal is a limited time offer, so go apply now.
Everyday our lives are governed by habit. These habits are the little routines and small ways of doing things. Most people are unaware or are only slightly aware that they’re doing them.
Some habits, like smoking, can have harmful effects on your health; others like procrastination can affect your work and career.
Therefore it’s important to take back control. This can be extremely hard, some habits after all are so ingrained that we do them without thinking. Luckily there are many habits tracking apps available especially designed to help you tackle your bad habits.
1. Momentum Habit Tracker
This app has a number of great features which makes it ideal for keeping track of habits and routines.
One of the most interesting features is that with Momentum, you can import your data into an Excel document, which allows for cross platform viewing of your progress. On top of this you’re able to set weekly targets and take notes allowing you to easily take control of your habits.
But unlike many apps on this list, Momentum is optimized exclusively for apple devices and as such, you won’t find it on Android which is unfortunate. However a benefit of this exclusivity is that your profile on Momentum can be easily integrated on the iCloud.
Habitica is extremely creative in its approach to tracking and maintaining good habits. It is inspired by RPG video games, each task you complete will level up your customized avatar giving you an extra incentive to stay motivated.
Its unique video game inspired design makes keeping track of your habits and goals fun.
The app isn’t limited to just habit tracking, but with it you can join your friends and complete quests and missions. It’s not just video game inspired, but is a game in itself.
But those who aren’t interested in video games may not prefer Habitica.
3. Productive Habit Tracker
Productive’s simple, but well designed interface makes keeping track of your habits simple. It is intuitively designed, with it, you’ll be able to starting planning in seconds.
Though it is simple in its design, it is full of great features, and best of all. The app keeps track of your successes, meaning you’ll be able to measure your continuing improvement and stay motivated.
StickK was developed by behavioral economists at the prestigious Yale University. On signing up, you create a commitment contract with yourself and the app to reach your goals, you can even bet money on yourself.
For added motivation, you can assign a friend or family member to check your data to ensure you’re on your way to reaching your goals.
The unique commitment contract idea could be a brilliant way to stay motivated. This aspect is backed by great research, the app is based on the principles of Thaler’s nudge theory
On top of everything, the app has an eye catching and interesting layout.
Habitshare blends a social networking site with a habit tracker, allowing you to grow habits with friends.
The social options are well done and relatively uncommon, and unlike others with a social networking options, there is a messaging options allowing you to communicate with friends in real time. This allows you to motivate your friends, or be motivated by them, with it your goals become team efforts. You can also disable the social aspect and keep things private.
However, Habitshare doesn’t allow you to schedule tasks to be done on a monthly basis, which may be useful if you usually schedule monthly bill paying.
6. MindSet: The Good Habit App™
Mindset, has a warm, friendly layout that is easy to understand and use.
Though many apps have a journal system, Mindset brings it to the front and center which is useful if you know that there will be many things to remember.
Currently the app is only available to registered users of Mindset which is offered with membership to certain groups and organisations.
This apple design award winner is built around encouraging you to maintain a 12 day streak of a good habit, as such it is a great way to stay motivated.
The interface is extremely customizible, as such, you can make it suit you and your tastes.What’s more it can be easily integrated with Health app, one of the most popular apps on the IOS. Used together, you’ll be able to develop healthy habits with ease. If you’re falling behind, the app will send you a reminder, and keep you on target.
8. Habit List
Habit List is all about developing and maintaining a streak of beneficial habits.
It is great at tracking your habits over a long period of time, enabling you to easily make sense of your progress in a way that is easy to read and understand.
If you have a complicated schedule, or want to complete specific tasks on specific days, you can easily set a calendar of activities to complete, and view them accordingly.
Balanced is designed to help you keep track and measure your sleeping patterns, your exercise, and time you spend sitting, encouraging you to develop healthier habits.
Unlike many apps, Balanced is completely focused on healthy habits. It gets you to be concentrated on only three activities at a time so you won’t be overwhelmed.
10. Simple Habit Tracker
Don’t be fooled by its name, simple habit tracker is one of the more interesting habit trackers and is packed with interesting features.
If you’re looking for inspiration, the app comes with over 200 pre-designed habits to get you started. One of the most appealing things is the s beautifully designed and eye catching interface.
Habit-bull is one of the most feature-rich habit tracker apps and it’s detailed recording system means you’ll be able to get detailed information about your progress.
If you’re aiming to increase your fitness, Habitbull can be integrated with GoogleFit.
If you’re worried about losing your data, don’t worry it can all be backed up on the cloud, meaning you’ll never need to worry about losing track of your data.
But anyone who’s looking for a more simple habit tracker may find this one complicated.
12. Strides Habit Tracker
Strides Habit Tracker is a good all rounder, with all you expect from a great habit tracker and more.
The app is quick and easy to use, so you’ll be able to start developing great habits right away. If you plan to complete a set number of tasks for a specific date, the app calculates if you’re on track to complete it on time, enabling you to tailor your habits around your goals.
Coach.me comes with all you might expect from a quality habit tracking app, with the extra unique feature of being able to hire either a habit coach or even a leadership coach for extra costs.
The coach hiring feature, if you can afford it, has the potential of having a radical impact on your goals and productivity. There are two options, leadership coaching and habit coaching, so you’ll be able to get the training you need.
14. 42 Goals
42 Goals is quite simple in its design, but comes with many of the features you’d expect. Unlike many similar apps, it is optimized mostly for web browsers. The website has an online community allowing you to share your progress with friends.
Currently it is neither on IOS or Android, but they are in development, so stay tuned!
Get started: 42goals.com
15. Habit – 21 day routine
Habit – 21 day routine is built around the principle that it takes 21 days to form a new habit, as such, it encourages you to maintain a new habit over 21 consecutive days.
The app’s layout is beautifully designed. The idea that it takes 21 days to form a new habit is supported by research, as such it is possible you’ll find it extremely beneficial.
The app limits you to one habit at a time, with extra costs attached to additional habits. And at the moment there seems to be no free version
Chains.cc is fairly unique in its approach, each time you stick to your habit, your chain grows, helping you stay motivated.
The app has a beautiful and intuitive interface. Most importantly, it can be used both online and off, allowing you to keep track of your habits wherever you are
This is not a free app but it is relatively inexpensive.
Done gives you the ability to track an activity multiple times a day, on top of this, the app is full of the features you’d expect from a great habit tracker.
With the app, you can easily track habits you want to build up, and ones you want to slowly eliminate. Unlike many other apps, it features a number of customization options making it suit your tastes.
The Premium version (paid) even allows you to export your habit data as a CSV file or on Dropbox.
Unless you upgrade to premium, you can only track 3 habits on the basic version.
18. Good Habits
Good Habits offers many great ways to track the progress of your habits thanks to its smart design.
The app enables you to look at the precise data of your habits and chains. Enabling you to check your progress with ease (paid version).
It can be used with Apple Watch and the Today Widget for extra usability.
Unfortunately, there ultimately is not too much to set it apart from other apps. But if you like the way it looks, you might have a great time.
Habitify is bold in its design, and is both sleek and easy to use, and complicated and detailed.
Habitify allows you to keep focused boy showing you the habits and jobs needed to do sooner first, making it ideal for busy people. Detailed graphs and statistics show you all you need to know about your progress and your habits.
It can also be seamlessly synchronized across all you iOS devices.
It is relatively low on customization options, but if this isn’t a problem for you, you’ll find a lot to love
Sessions is a well designed app great for timing your activities and habits.
It is visually pleasing to look at thanks to its uncluttered interface. It allows you to set specific amounts of time to perform each activity, you’ll be able to carefully plan and structure your day and routine. You can also track your progress as you develop your habits and routines for maximum efficiency.
21. Morning Routine Habit Planner
Morning Routine allows you to focus on one habit at a time, ensuring you stay focused.
It can be used in conjunction with Siri, for hands free use, a rare and useful feature.
The app includes inspiring advice from influential and successful people, which is a great motivator.
Persistence has many ways to make you stay motivated. The app tells you when you are on or off target for completing your goals enabling you to correct yourself and succeed.
Being able to quickly tell when you are off and on target is extremely useful, ensuring you’ll always know when are where to push yourself or relax. As well as this, there are numerous other options and ways to track your goals.
It also allows you to enter notes about your progress and habits to ensure you remember all you need.
It has a $1.99 price tag with no free version. But it’s still less than a cup of coffee!
23. Rabbit, Habit Reminders
Rabbit is a way to set yourself regular reminders to help you maintain your good habits and routines. If you are looking for a simple way to set reminders, you’ll find a lot to like here.
However, it lacks many of the features common in other habit tracking apps, such as the ability to make notes and keep a log of your successes or failures making it difficult to tell how you are progressing.
24. Way of Life
Way of Life advertises itself as the “ultimate habit building app” and you can see why. It comes laden with features to ensure you are in control of your habits and routines.
On first use, users are presented with an interactive tutorial, to ensure they quickly know how to understand and use all the key features, including: the ability to share your progress on your social media profiles, export your data as an Excel file or CSV file, archive your completed goals for a full record of your success.
Some may find the layout complicated, however this is mitigated thanks to the tutorial.