182: How to Use MindMaps in your Blogging

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How to Create MindMaps for your Blogging

In today’s lesson, I want to talk about one of my favorite techniques in business for organising my thoughts, helping me to review, plan and organise my business and to think creatively and generate loads of ideas.

Today’s episode is about Mind Mapping. I want to talk about what mind maps are but more importantly I want to suggest a variety of different ways that you can use them in your blogging.

I create mind maps almost every day in my business – they help me in my content creation, how I promote my blog and grow traffic, how I monetize my blog, in my design and much more. In fact – I designed outlined this whole podcast in a mindmap which I’ll show you in today’s show notes.

I’ve got at least 19 ways you can use mindmaps and am going to share with you the mind mapping tool that I use (and suggest some others to check out too).

Here’s the mindmap of today’s show (click to enlarge):

 

Here’s a mindmap I used as an illustration in a blog post on making money blogging. It was used on this post – https://problogger.com/make-money-blogging/

Here’s a Keynote-Your Future mindmap:

Here’s a mindmap I made on finding blog readers:

Further Resources on How to Use MindMaps in your Blogging




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Welcome to episode 182 of the ProBlogger Podcast!

My name is Darren Rowse and I’m the blogger behind problogger.com, a blog, podcast, event, job board and a series of ebooks and real life books as well, all designed to help you as a blogger to start an amazing blog to create some content that’s going to change the world and make your reader’s lives better in some way. Hopefully, it’s going to help you to make a little bit of money from your blog as well.

We do have a growing number of our audience on the way to full time blogging but the vast majority of our audience are adding an extra income stream into their lives. If you would like to do that, you can learn more over at problogger.com.

In today’s lesson, I want to talk about one of my favorite techniques in business for organizing my thoughts to helping me do reviews of my business, to plan my business and to organize my business as well as to think creatively and generate loads of ideas.

In today’s episode, I want to talk about Mind Mapping. It’s a tool that I’ve used ever since I was a kid. I used to do it on a blackboard at school but today there are some amazing tools that help us to do it. I want to talk about how you can use mind maps in a variety of different aspects of your business. You can use Mind Maps in the creation of content, in the planning of that content but also the outlining of that content, in the planning in the way that you’re going to grow traffic to your blog and how you monetize your blog, how you design your blog in many other ways.

In fact, right now, I am looking at a mind map. I designed this episode in the mind ap. I’m going to show you that Mind Map in today’s show notes. I’ll tell you where to find that in a moment.

In fact today, what I’ve got or you is 19 different ways that you can use mind maps. I would probably come up with a 20th as I’m running along too. I’m going to show you some of those mind maps in today’s show notes. You can find them over at problogger.com/podcast/182, just see some of those examples and to get a full transcript of today’s show.

Last thing I’ll mention is that the Facebook group, our ProBlogger Podcast Listeners Facebook group is going really well. This last week, we’ve had some amazing discussions where the listeners of this podcast have been sharing some of what they’ve been learning, as well as some of their challenges. If you’re looking for a group of other bloggers to journey with, do a search on Facebook for ProBlogger Podcast Listeners and join that group and I’ll approve you as soon as I can.

Let’s get into today’s show where we’re going to talk mind maps.

As I said in my introduction today, today I want to talk about mind maps. Mind maps are something that I use on a daily basis in my business. A lot of times, mind maps get talked about as a way to generate ideas for your blog and that’s certainly one thing that I do with mind maps. But today, I want to share with you a whole variety of other ways that you can use mind maps in your business as well.

But first, for those of you who are wondering what in the world I’m talking about, what is a mind map? Probably the best thing you can do is head over to the show notes where you’ll see some mind maps and you’ll very quickly understand what they are but Wikipedia’s definition of a mind map is that it is a diagram in which information is represented visually, usually with a central idea placed in the middle and associated ideas arranged around it.

If you’re like me, you probably did mind maps at school and the teachers would often write a word in the middle of the board and put a circle around it and then they would get you to brainstorm things that relate to that word, sometimes as a tool as you’re writing essays. At its most simple, it is a circle with a word in the middle and then other words written around that. You can also add other layers around those secondary words that you put as well. That’s what a mind map is. In general, the most obvious way to use a mind map is for brainstorming. Another way about a mind map is that it’s almost like a list with sublists. I, personally, am a visual person, I find making a list helpful, I like lists and sometimes I’ll do a bullet list and then I have little bullets under the bullets, I have sublists, actually I’m a more visual person and so it’s an alternative to making a list. It’s a more visual way of doing it.

There are some amazing tools around at the moment. I’m going to share some of those tool that I’ve been using to create mind maps in a moment.

For me, mind maps are great for brainstorming, they’re also really good for helping you to clarify your thoughts. If you’ve got quite a complicated thing that you’re thinking through, sometimes to be able to list things out and to visualize those thoughts can help you to clarify those sorts. It’s also really good for anything that’s to do with a system or a routine or a procedure. I’ll show you some examples of these in the show notes but I find when I’m trying to clarify a system in my business, sometimes it’s good to be out to be able to create some sort of a flowchart or mind map to help me to visualize that and make sense of the idea that I’m thinking through.

What I want to do for the bulk of this particular episode is to share with you a variety of different ways that I use mind maps in my business. I’m going to start off with the most obvious one and the one that gets talked about a lot and that is around brainstorming, particularly content ideas.

We’re going to start with the basic and then I’m going to share with you another 17 or 18 different ways that you can use mind maps in other aspects of your business as well. Number one is to brainstorm topics for your blog and to come up with ideas to write about. You can very easily grab a piece of paper and write a list of things that you might want to write about. One of things that I like to do is to create a mind map that in the central node, the node is the central idea, I’ve put the name of my blog.

If I was doing one for ProBlogger, it would be ProBlogger in the middle. And then after that, I might come up with my main categories of content. On ProBlogger, we write about content, we write about finding traffic, we find about building community, we find about monetizing blog, we talk about productivity. I might have those five nodes around the main node, that’s the next level of the mind map.

And then of each of those, I might have different sub categories. In the finding traffic and growing your traffic to your blog, there’s a variety of different ways that you can get traffic to your blog. We might have a sub category on search engine optimization, we might have another sub category on social media, we might have another one on getting traffic from other people’s blogs-referral traffic.

For each of the main categories, there’s probably a variety of sub categories. You can see here we’re getting more granular with the ways that you can grow your blog. Around those five main categories, we might end up with 25 layers. And then around those 25 things, I begin to brainstorm on a really granular basis. In the section on social media as a way to drive traffic, I might start to brainstorm on how do you get traffic from Facebook, how do you get traffic from Twitter, how do you get traffic from Pinterest? And then I might even go further and if there’s three or four different techniques for Facebook then we’re starting to get into the blog post ideas then.

We’re really drilling down into very specific techniques. At the edges of the mind map, once you go right down to the most granular ideas, you find ideas for blog posts. That is one technique that you can use with a mind map to come up with potentially hundreds of ideas for writing about on your blog, in your podcast, or in your YouTube channel.

Another technique that I use to coming up with ideas for my blog posts is something that I wrote about a few years ago on ProBlogger, in a post called Discover Hundreds of Post Ideas For Your Blog with Mind Mapping. I’ll link to it in the show notes.

Another idea that you can do is to actually, as your central node in your mind map, start with a previously written blog post that you’ve already written. You might have a post that you wrote a year ago, go back and find a post that you wrote a year ago. Have that as the central idea and then make a mind map around that. How could you extend that blog post? How can you write an opposing viewpoint? How could you update it for today? What points could you add to it? What questions might your readers have about that particular post?

You can begin to create a mind map extending that idea and hopefully come up with a variety of different blog posts that you could write as a result of that one. You can use as your central node your blog itself and then build categories and then sub categories and blog posts from there or you might start with the blog post itself or you might just choose to do a mind map about each of the categories of your blog as well. That’s what I’ve done on ProBlogger. I’ll share some of those in the show notes today.

Brainstorming topics to write about to have as a podcast is probably the most common way of using mind maps on a blog. It’s incredibly effective. I love to do this exercise with a group of people, I find when you do it in a more of a social context and brainstorming together, that’s when the real magic sometimes can happen. But I would put aside a little bit of time every week just to do this type of exercise alone, as well. I think getting in the habit of brainstorming in this way can unearth all kinds of ideas for your blog. Number one thing you can do with mind maps and the most obvious is to brainstorm topics and ideas to write about on your blog.

Another thing you can do in a similar vein is to outline your editorial calendar. Particularly, if you’re going to do a series of content on your blog. This is what I did when I first came up with 31 Days to Build A Better Blog, many years ago now, it was a 31 day series of content on my blog. I came out with that idea late one night and I didn’t really know what the 31 days are going to be until I woke up the next morning and the first thing I did was to get my whiteboard out and to brainstorm the 31 topics that I wanted to cover over that month. I knew that I wanted to take my readers on a journey. I didn’t want to come up with 31 random ideas, I wanted to have them in the right order, I wanted them to be able to build upon each other and so I mind mapped it using a whiteboard.

I created almost like a flowchart style of a mind map where I outlined the topics of each one and I even drilled in a little bit deeper. For each of the posts, I had a sub node around the main node and then of each of those 31, there were two or three other things and each of those were what I wanted to say or do in that particular post. I began to outline those posts in the mind map as well.

If you’ve got a series of content coming up, it might not be a 31 day series, it might be, it might be a seven day series, it might even be just three posts, you can begin to plan that content out ahead of time using a mind map.

Let’s talk about another way you can use mind maps in term of content on your blog and that is to outline a specific piece of content, whether it be a blog post, a podcast, a talk or webinar, a video that you’re doing, you can actually outline that specific piece of content in a mind map and that is what I’m doing right now.

What I’m looking at right now is a mind map of this particular podcast episode. I don’t do this for every piece of content that I create but I thought I’d give it a go today for this particular one. It really did help me to plan this podcast but also it’s helping me to deliver it. Instead of looking at notes, I’m looking at a mind map and I’m working through each of the different sub nodes in that particular mind map and you can go and have a look at it over on the show notes.

You might have a long mega post that you are writing, a really in depth article. Instead of outlining it in a list or on a piece of paper or in a text document, you might choose to do it in a mind map. I would probably only do this for longer pieces of content, longer form content. I do this all the time if I’m preparing for a presentation or a keynote at a conference. This is where I always start with those type of things because when I’m wanting to do a longer piece of content, getting up and talking for an hour in front of people, I need to know how that’s going to flow and so I like to visualize that.

I also do this sometimes with postit notes and that would be the other thing I do. I get a wall and I put all my ideas on post it notes and then I begin to create a mind map on the wall. That’s another way I’m doing a mind map.

Outlining a piece of content. You might actually use a mind map in a variety of different ways, you might actually outline the content as you’ll see in this particular mind map but you might also use a mind map to brainstorm titles for your blog post as well. That might be something that you can do. The piece of software that I use for my mind mapping is called Mind Node and the thing I like about that particular piece of software is that it allows me to create more than one mind map on a document. What I sometimes do if I outline a blog post in a mind map, I might create a second mind map on the same document for titles and where I just brainstorm the titles for that post as well. There’s a variety of things you can do in looking at specific pieces of content.

Another thing you can do when it comes to content is plan out an interview for a podcast or a video. Those of you who listened to the last episode of the ProBlogger Podcast will have heard me interview Robert from Soloism. The way I prepared for that particular interview was to do a mind map as well. I had about seven or eight different areas that I thought out interview might go to. I mind mapped those seven or eight different areas and then I came up with two to three questions I could ask about each of those interviews.

I actually find a mind map really helpful when I’m interviewing people because it’s a little bit more open. It’s not a list that I work through from top to bottom. It’s some areas of discussion that I might explore. I didn’t actually explore all of the things that I planned in that mind map but it gave me some reference points as the conversations flowed. I actually find a mind map helps me to get the conversation flowing a little bit more than a list of questions. If you do interviews, you might find planning for those to be useful with a mind map as well.

Another thing when it comes to the content on your blog is that mind maps sometimes can make really good illustrations to give your readers a visual. Particularly if you want to outline a process for your readers, if you’re teaching them a process, that can be really usefully illustrated in the mind map or if you want to illustrate the possibilities in an idea.

A really good example of that is a post that I wrote on ProBlogger many years ago now on How to Make Money Blogging. Many of you will have seen that before if you go to problogger.com/make/money/blogging, you’ll see the mind map that I had there. I’ve got a second version for that now and that mind map has the different ways that you can make money blogging. There’s about 30 different ways that you can make money blogging there and I have categorized them. That particular mind map has been shared tens of thousands of times around the internet. People love that and I see other people using it in their presentations all the time. It’s a really good way of outlining possibilities. You might find using a mind map is good for you in planning content but also can be a part of the presenting of that content as well.

The last thing I’ll say in terms of content and using mind maps in your content is that sometimes they can be used in video presentations as well. This is not something I have ever done before, but I have seen a number of bloggers do screen share videos where they actually walk through a mind map. If you’re teaching a procedure, if you’re teaching a workflow, if you’re teaching something that goes through different possibilities, you can use that mind map in a video.

Again, one of the things I love about Mind Node, which is tool that I use, is that you can fold in the nodes and then reveal the nodes. You can hide all of the sub nodes and then reveal them one at a time. That’s really effective when you are using a video. If you’re doing a screen share video, you can then walk through that mind map. That might be another ideas if you do a lot of videos.

These are some of the ways that you can use mind maps when it comes to content; brainstorming, topic ideas, outlining a series coming up with the outline for a specific piece of content, planning an interview, using them as illustrations on your blog and then doing a screen share video. These are some of the ways you can use a mind map for content.

Let’s move on a little bit now to some possibilities in using mind maps in the promotion of your blog, on the marketing of your blog. One thing that I like to do if I’m planning any sort of series of communications, whether it be a sequence of emails if I’m creating an autoresponder series on my blog or a little funnel of emails that I want to send people, mind maps can be really useful in designing the flow of that type of communication.

You might have a blog and you’re starting an autoresponder sequence, series of emails that is about welcoming new readers to your blog. You might want to send them seven emails over seven weeks. You can design that sequence of emails using a mind map. Email one, what do you want to achieve in that email? You want to just welcome them and ask them a question. Email two, you might want to introduce them to your Facebook page. Email three, you might want to introduce them to some of your old content, you can begin to design a sequence of emails in a visual kind of way using a mind map. That’s one thing you can do.

You can do the same thing with social media messaging. If you’ve got a campaign of social media messages that you want to get out over a series of time, you can use the mind map to design that type of communication sequence.

Another thing when it comes to marketing your blog, and this is something I’ve not done myself but I’ve seen other bloggers using mind maps for their keywords in search engine optimization. They brainstorm the different keywords that they want to rank for and keep track of what they’re doing with SEO. Again, it might be another possibility for you.

Another thing you might want to use a mind map for is to design a social media strategy, the process that you use to promote a blog post. You might come up with a strategy for every piece of content that you create, you want to share in these places, you can use the mind map to design that process. You want to post to Twitter five times, you’re going to post to Facebook three times and then begin to outline at what frequency do you want those posts to go out. Mind maps can be useful in that way as well.

Let me just go through a few other possibilities for mind maps and you’ll see all these outlined on the mind map I’ve created for this particular podcast. You can use mind maps in the monetization of your blog. This is something I do every time I’m doing an affiliate promotion of a product that someone else has.

We’re actually about to do a promotion on Digital Photography School of the bundle of products and ultimate photography bundle of products. It’s worth $4,000 and it’s being sold for $100 or something along those lines. What we’re doing is promoting that bundle over a series of weeks. We’ve outlined the communications that we want to send over that period of time. We want to send a series of three or four email. What is each of those email going to say/ We want to have a series of blog posts on the blog that promote the bundle. What are they going to say? We want some social media to support that affiliate campaign, what are they going to say? At what intervals will they be sent out?

We can design a whole campaign of promoting an affiliate product using a mind map. The same can be true if you’re launching one of your own products, say you’ve got an ebook or a course that you are launching or a printable that you want to launch. Actually map out how you are going to promote that product. Are you going to start with blog post? How many emails will you send? What social will come as a result of that?

The other part of it is in the design of the product, in the same way you can outline a blog post in a mind map or a series of blog posts in a mind map, you could outline that course that you’ve been thinking about doing in a mind map, or that ebook that you’ve been planning and you start as the central node is the central idea of the ebook and then of that comes the chapter titles and of each of those chapter titles comes the sections that you want to be in each of those chapters and then you can begin to come off each of those with some points you want to make in those. You could plan a whole ebook, a book, a course, using a mind map in some way, brainstorming what the content will be and then brainstorming how you are going to launch that as well.

Monetization, you can use mind maps in all of those ways as well. And then there’s a variety of other things you can do with mind maps that I’ll quickly whip through. If you are beginning to hire people in your team, you can use mind maps as an organizational chart. This is an exercise I did a couple of years ago, as I was thinking about who do I need to work with me at ProBlogger. I’d been working on Problogger largely by myself for a number of years and so I began to map out the different roles that I was doing to keep ProBlogger running and then I began to look at each of those roles and assessed was I good at those roles or do I need to find someone to help me in those roles? What roles weren’t being done?

Having that mind map helped me to work out where the holes were in my business in terms of people and team members and also as I began to add people in, I was able to put their names there and I describe their roles, and worked out where there was overlap, or where I needed to put other people as well, where we needed to find other resources.

An organizational chart, you can use mind maps in the design of your blog. If you were wanting to do a redesign of your blog, you can actually map out the different pages that you want and what you want to happen on each of those pages using a mind map. You can map out your navigation, your menus in a mind map. It can be used in the visuals of your blog.

If you’ve got a big goal that you’re working towards, and this is something I got from Jason Stevens over in the Facebook group when I asked yesterday, how are people using mind maps? He say he uses mind maps to help him with big, hairy, audacious goals and I can really understand that. If you’ve got a big goal, you want to launch a blog for example, if you haven’t got a blog yet and that’s a big goal, it’s audacious, you don’t know how are you going to do it. Start with that as your central node and then begin to brainstorm what you need to do to get that big goal into reality.

Again, talking here about the tool that I used, Mind Node, one of the things I love about that tool is that you can turn your mind map into a todo list. You can add little check boxes to different elements of the mind map that you do. You can brainstorm what you need to do, outline the steps that you need to achieve whatever that goal is that you’ve got and then as you do them you can check them off and it tells you how far along the process you are into completing that goal that you have. Any kind of process that you need to work through that feels overwhelming, lay it out on the mind map and begin to tick off those things.

Another thing you can do with mind maps is to create a reader persona or an avatar. I talk about this quite regularly. Sometimes, it’s really useful to have a picture of who your reader is. Why don’t you go to Google images, find a random picture of the type of person that you think might read your blog, put them as a central element of your mind map and again, with Mind Node you can use images in your mind map so you put that in there and then you begin to brainstorm and develop these picture of who they are. You might have a sub node coming off demographics, what language do they speak, where do they live, how old are they? You might have another sub node, spending habits, how do they spend money as it pertains to your topic. You might have another sub node, the questions that they have, their frequently asked questions and you begin to brainstorm that. You might have another one, their challenges. You might have another sub node, their dreams. You begin to get this picture of who it is that is reading your blog. You may want to do some surveys to find out the answers to those things and then again you plug those things in. You develop this avatar of who is reading your blog all based on a mind map. That’s another thing you can do.

You can use mind maps to do to do lists, as I’ve already mentioned. If you’ve got anything that you want to achieve, any sort of list, if you are more of a visual person and you find lists really not that helpful, again the mind map might help you with that.

You can use mind maps to do analysis or review of your blogs. Those of you who do SWOT analysis on your blog every year, one way to do that is through a mind map. You might have in the central node your blog’s name and then you have off that subnodes the strengths, weaknesses, opportunities and threats. Off each of those, you come up with the strengths, weaknesses, opportunities and threats. It is the more visual way of doing that type of review on your blog.

The last thing I will say for mind maps is I sometimes like it when I’m in a conference to take notes using a mind map. It depends a little bit on the type of presenter and whether they’ve got a structure to their talk. I like listening to people who have a structure to their talk but you can actually take notes using the mind map, that can be helpful as well. It’s like when people do a visual note taking and they draw the notes, it’s a step towards that, I guess, but it’s more word based. There are some of the ways that you can use mind mapping in your blogging and I’m sure there’s a lot more that can be said as well.

Just a few final thoughts and again, if you’re following along on the mind map outline of this podcast, you’ll see where I’m going with this. I find mind mapping is more useful with a group of people. It’s a social experience that can really come alive there. It’s something that you can do by yourself but do use it if you have a team, if you are in a mastermind, it can be really useful. If you’ve got a mentor, if you’ve got people working for you. Involve other people in it, you’ll find that it does bring things alive.

Again, that was something that Jason mentioned on the Facebook group as well. You don’t have to use software to do this. I have mentioned a few times, I use my white board, I have two white boards in my office and sometimes I love to do it with those white boards, sometimes I like to do it with paper and pen. I always sit with a pad next to me. As I mentioned before, I used post it notes as well. The thing I like about post it notes is that you can write things down and then move them around, which is similar to the software that I use as well.

I’ve already mentioned many time in this presentation that I use Mind Node and I’ll link to it in the show notes. I’ve got no affiliation with them at all, it’s just a tool that I find really useful. It’s a Mac tool and it’s also on iOS, so on your iPhone and iPad. One of the things I like about that is that it syncs between them using iCloud. I can create a mind map on my computer and then within minutes it’s on my iPhone and iPad as well so I can update it when I’m on the go as well. It can be shared with other people and whether they’ve got the tool or not, it also can be exported to PDF as an image if you want to embed it into your blog post as well. As I mentioned, it can turn elements of your mind maps into tasks, it can become a to do list. You can also add in visuals as well. You can bring in little icons or you can bring in an image to use as more of a visual representation of the things that you’ve got in your nodes.

The other thing I love about it is that you can have multiple maps on the one document. When I’m planning a blog post, I will often plan the outline of a post in one map, I’ll plan titles for that post and have a little map and brainstorm there and then sometimes I will even have a third mind map on that same document of how I would promote it on social media. Some little taglines that I might use to promote that particular post.

The other thing you can use in Mind Node as well is that it has a notes function. For each of your nodes, if you want to write more about that particular node or that particular category, if you want to take a node, if you want to leave some links in there for yourself for further reading, you can expand that even further and have those notes as well.

Mind Node is my tool of choice, it’s not a free tool. You have to pay to use that, you have to pay to get the Mac version and then again to get the iOS version, which is a bit of a pain but I find that it’s just incredibly intuitive and simple to use. Having said that, there’s a lot of other tools around and if you do a Google search for mind map tools, you will find just like 100 of other things. Some of them are free, some of them are Mac only, some of them are Android only, some of them are web based tools and I’m going to list a few of the ones that I’ve seen and that you have recommended in the Facebook group as well. I’ll list them over on the show notes today.

Mind mapping is an amazing tool. I use it every day in my blogs and I know a lot of you do as well. Particularly useful for those of you who need something a bit more visual than just a list. Essentially, it is a list. The thing I love about it particularly using the tools that I use is that it’s a list that I can drag around and I can rearrange and that these are much more visual for me.

I’d love to hear though whether you use mind maps, if you do what tools do you use? Are you a paper and pen person, are you a whiteboard or a post it person, or do you use some kind of app or web based tool? You can tell us all about that over at problogger.com/podcast/182 where I’ve got a full transcript of today’s show and there will be all the links to the tools that I use and the others that I found and there’s some examples there of different types of mind maps that I’ve used as well. I’ll show you there the mind maps for this particular podcast which will show you how you could outline a blog post or a presentation but I also got some mind maps there of courses that I’ve used the mind maps to outline and other things as well.

Thanks for listening today. Hope you found this useful and I hope to see some of the mind maps that you create hopefully over in the Facebook group as well. Again, do a search for ProBlogger podcast listeners on Facebook and join in the discussions that we have there every day over on Facebook. Thanks for listening, chat with you next week on the ProBlogger Podcast.

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Awesome Digital Marketing Facts You Should Know

Posted from http://feedproxy.google.com/~r/JohnChowDotCom/~3/PR04DOxwDQM/

Here’s a quick definition I pulled off Google search…

“Digital marketing is a term that has been around for quite awhile but hasn’t been very well defined, encompassing things like banner advertising, search engine optimization (SEO) and pay per click. Yet, this is too narrow of a definition.”

Digital marketing is changing because the marketing systems that use to work before no longer provide optimal results. Before, it was as simple as purchasing ad space and tweaking your conversion rate, but the only channel to do this was on niche-relevant websites. We now have a handful of new platforms changing the way we engage with our audience. For example, mobile devices, social media networks, organic traffic, and even mobile applications. With an increasing number of people using different devices to browse and read content online, it’s even more important we make a change to our digital marketing strategy. Next,

We need to study the facts because with a growing number of channels, you need statistics to make sure you tweak and optimize correctly. If your business depends on “digital marketing” to attract an audience, then these facts are definitely going to be useful to you.

Let’s jump right into it…

Not Top Priority

We’ve heard “content is king” but things can be slowly changing. Sometimes, no matter how much digital marketing you do, it might NOT help the end result – ranking your website. Why? Some of the top ranking websites are platforms that engage users giving tools, interaction, communities, etc. I’m not saying you should focus on the quality of content you write, but maybe change around your priorities. Maybe you should create content that’s interactive and causes people to perform a task, etc. These types of content will encourage people to share, comment, and even download. It’s as simple as adding content, hoping it’ll rank because Google looks for user engagement and has systems in place to track it. For example,

Bounce rate is a good indication of engagement and even shares. Next, an increase in visitors and average time spent on the site. Think about it this way…

YouTube.com and Wikipedia both have interactive platforms where people can upload content, videos, and edit.

Mobile Usage

If you’re investing in digital marketing, then focus on networks that are mobile compatible. It’s been stated that in “mobile” usage in regard to browsing, conversions has increased with 1/3 of all users accessing through smart-phones. If you don’t have a marketing strategy focusing on these statistics, then you’ll lose 1/3 of the potential conversions. The next time you look to invest in digital marketing, pay close attention to the following…

  • The ads are mobile friendly
  • Have large mobile partners
  • Display with a clear call-to-action
  • Offer different templates to diversify your marketing campaign

Email Outperforms Social Media

No matter what type of growth we’ve seen with social media channels, email still brings the highest engagement. If you’re marketing your blog and trying to build momentum, then it’s important to focus on collecting email subscribers because it’s a funnel for continuous marketing. Through email marketing you can…

  • Increase return visitors quickly
  • Market new products and services
  • Increase ROI and conversions
  • Focus on long-term marketing
  • It’s very cost-effective

Other marketing platforms can cost you an enormous investment without seeing a ROI but once you have email subscribers, you can re-market several times without paying an extra dime. These facts are a reason email marketing continues to triumph over social media channels.

Focus on Application

There has been a huge increase in application use that you can use to your advantage. Many advertising networks give you the option to tweak your ads to display within applications. It’s said that 67% of users are on application at any given time, so make sure you take advantage of their popularity. How? Well…

Partner with popular mobile applications to display your adverts so you can increase potential audience. Next, always stay ahead of the trend, looking for new niche-relevant applications to partner with. If possible, you might want to develop an application to market and promote your products going forward. This way, you’re eliminating the investment when marketing on other applications and can create a profit model on your own funnel.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!

100 Inspiring Relationship Quotes That You Shouldn't Miss

Posted from http://feeds.lifehack.org/~r/LifeHack/~3/A0TjjAHa4n8/100-inspiring-relationship-quotes-that-you-shouldnt-miss

Relationship with other people lies at the heart of life.

And how you deal with the relationship with family, co-workers, and friends has a huge impact on the happiness both in your life and in the lives of the people you care about.

So we’re going to share some of the best advice from the wise people. This is 100 of the most thought-provoking, touching, inspiring and helpful quotes on relationships.

The post 100 Inspiring Relationship Quotes That You Shouldn’t Miss appeared first on Lifehack.

Joel Brown’s 4 Powerful Dimensions of Success

Posted from http://addicted2success.com/success-advice/joel-browns-4-powerful-dimensions-of-success/

In 2011, Joel Brown, now Founder of the widely popular motivation website Addicted2Success.com, was working as a salesman in the corporate world. The Chief Operating Officer of the company he was working for invited Joel to an intimate workshop where he came across the “Wolf of Wall Street”, Jordan Belfort. Meeting Jordan was Joel’s first experience to a person that challenged him on his vision. Joel was told that his purpose was the intersect between “what he was good at”, “what he loved doing”, and “what solution he would love to bring to the world”. That night, Addicted2Success was born and it came due to an intersection of Joel’s expertise in marketing/networking, his love for reading books by a myriad of influencers like Tony Robbins, and his solution which he conceived as sharing the knowledge he learnt from his experiences in the music industry, corporate world, and even as a snake handler in the north west of the Australian desert.

Today, Addicted2Success stands as the world’s premier motivational website receiving over 120 million views in the last six years, and having over 2.2 million social followers across various platforms. Like his company, Joel has also grown into becoming a person that speaks globally on self development and developing a successful brand online, and an avid philanthropist. He will be featured in four documentaries this year including “RiseUp” and “THINK” alongside behemoths like Tony Robbins, Dwight Howard, The Dalai Lama, Jack Canfield, and Bob Proctor.

“It is in your moments of decision that your destiny is shaped” – Tony Robbins

When I asked Joel what he credited his success to, with no hesitation he said “self development”. To Joel, self development is a constant journey an individual takes to fill the gap between who they currently are and who they could potentially become. Joel has interviewed over 100 successful individuals from Gary Vaynerchuk to Deepak Chopra. In doing so, he has discovered an underlying pattern of abilities these successful individuals posses and this discovery led Joel to create four dimensions of success that directly affect self-development in every human being. Joel puts these dimensions to work in his own life in the form of his coaching program.

Dimension #1: Values

Values present individuals with a compass in life and by virtue, they guide you. If you do not operate by your values (I.e. you go by someone else’s definition of success), you will have a difficulty in achieving your full potential. Your values can encompass anything from business and fitness to charity and family. Joel believes that people should strive to figure out their top three to four values as by doing so, they can tie their goals to their values. For example, one of Joel’s top values is self-development (contribution). When Joel went about building a business he simply implemented an element in the business’s culture that served to service and contribute to others which only drove him more to work at building and growing the business. Joel believes that motivation comes from external sources and thus is not as sustainable as inspiration which is intrinsic and comes from a hunger to succeed. That hunger can come about when you link your values to your goals. It’s just not as simple as reading quotes on positivity.

Dimension #2: Beliefs

Joel equates beliefs to being ready and that in order to succeed you have to believe in yourself but more importantly have an unwavering belief that whatever you want to achieve is possible whether that be a business you wish to build, or a record you wish to break. Joel’s favourite story is of a man who had an unwavering belief to build his business that despite being turned down by 302 banks for financing, he continued to strive towards his vision. That man was Walt Disney. To succeed, one must stack their empowering beliefs over their limiting beliefs. Joel recognizes that humans tend to default to the negative, and due to this recognition he believes that in order to counter act those limitations, we have to focus as often as possible on what we believe is true and possible.

Dimension #3: Habits

Joel equates habits to being willing to change your own life before you change others. Habits are daily actions that can get you closer to success. They can range from actions as small as twenty minutes of meditation to reading three books a week. To think that you will change as a person overnight is absurd, but to think that your willingness to change in itself is a sign of success is empowering. After all, habits are powerful and if you choose unhealthy habits they can act as a detriment to your success. Joel sums it up best: habits will make or break you.

Dimension #4: Skills

The last dimension is skills and Joel equates this to ability but not just the ability to perform technical tasks but also to excel emotionally (i.e. great communication, becoming self aware). In the world we live in, Joel recognizes the plethora of online resources from webinars to podcasts that are at our disposal. However, simply reading many books or watching a lot of videos is not enough. It can provide foundational knowledge but in order to get to understanding the intricacies of your subject or industry, you need to surround yourself with people that have your desired skills. Joel loves that Elon Musk when he started SpaceX surrounded himself with the world’s best rocket scientists and picked their minds for hours daily.

So great, you’ve read these four dimensions and some of you might even be feeling motivated and ready to go. Now what? Joel believes that there is no real self development without action. In life, Joel has strived to acquire wisdom and he believes the only way to transform your knowledge and understanding into wisdom is through action.

“At any given time, you are either moving closer to or further away from success.” – Joel Brown

—————————————————————————————————————————

To access Joel Brown’s podcast interviews with some of the world’s most successful people and videos, head over to iamjoelbrown.com

If you would like to learn more on how to build a million-dollar online brand like Joel, subscribe to his mailing list!

4 Ways to Squeeze the Most Out of Every Minute of Your Day

Posted from http://addicted2success.com/success-advice/4-ways-to-squeeze-the-most-out-of-every-minute-of-your-day/

“This day I will drink every minute to its full. I will savor its taste and give thanks. I will maketh every hour count and each minute I will trade only for something of value.” I say this quote to myself every morning. It’s from The Greatest Salesman in the World, a book written by Og Mandino containing ten scrolls, of which each scroll is meant to be read three times a day for thirty days.

After reading it for a month this one quote stuck with me because I believe that time is our greatest asset. Time is like a currency – the way we manage it will either lead us to failure or success in the long term. Therefore if we invest our time in the most profitable areas throughout the day, we are setting ourselves up for ultimate success.

But the thing is, it’s very easy to think we are spending our time wisely – on things like everyday maintenance of our businesses. Whereas in reality our time could be leveraged much more effectively.

Here’s my most effective methods of leveraging your time every day, so you start increasing the ROI on your daily 1440 minutes:

1. Time tracking

I believe that measuring, reviewing and refining is the surefire way to make consistent progress in any area of your life. By tracking how you spend each minute of your day it makes you become aware of precisely where you are wasting time. I recommend buying a journal and writing down how long each thing you do throughout your day takes.

For example: 7:03AM – 7:08AM – shower, 7:08AM – 7:15AM – shave, etc. You can also use an app such as Hours to save time on writing everything down. I know this sounds incredibly tedious but it will pay off hugely when you start to take action to eliminate those time wasting areas.

When I started time tracking I found that I was wasting at least an hour every day on preparing meals. To eliminate that wasted time I learn how to make a breakfast in 5 minutes – scrambled egg whites with spinach (3 minutes) and a protein shake with oats (2 minutes). I also started bulk preparing my lunches on a sunday so it would take 2 minutes every day to prepare lunch rather than 30 minutes. That adds up to valuable hours saved every week which I now spend working and exercising.

“It’s really clear that the most precious resource we all have is time.” – Steve Jobs

2. Interim time is learning time

We all have at least 30-60 minutes in our days where we physically can’t be working. Specifically, times such as showering/getting changed and walking/driving. In this time I always listen to podcasts and audiobooks. I ensure it relates to what I’m currently working on in my life.

For example, I may be working on a social media strategy for a new client, I’ll listen to audio specifically related to social media marketing in their industry. Or perhaps I’ll be focusing on a fitness regime to reduce body fat. I may even listen to a book on pitching when driving to a potential client to pitch to them.

This interval time doesn’t seem like much but it adds up over the week. Learning is important to make progress but taking action is where we really see results. So prioritise your work when you can and do your learning only when you physically can’t be working.

3. Is it worth your time?

In order to prioritize your time, only do tasks that are actually worth your time. To do this, you must first figure out how much your time is worth. Let’s say you earn $4000 per month – that’s $1000 per week. Divide that by how many hours you work in a week – let’s say it’s 60. That means an hour of your time is worth $16.67.

So is it really worth washing your car or cleaning your house when you can pay someone $10 per hour to do it for you? Or is it worth posting to a client’s social media when you can pay someone to do it for $5 per hour? You may think that you’ll earn more money by doing everything yourself, but in the long run you’re actually reducing your value by not outsourcing the menial stuff.

“Managing your time without setting priorities is like shooting randomly and calling whatever you hit the target.” – Peter Turla

4. Only work on your IGTs

IGTs (income generating tasks) is a term I came across in Rob Moore’s book, ‘Life Leverage’. In it, he explains that a golfer takes 40% of his shots with 7% of his golf clubs (the putter). Therefore he should be spending more time on practicing his putting than on the other clubs.

At least your top 3 items on your to-do list should be you IGTs in order of priority. Say you own a marketing agency – your top three IGTs for a particular day could be:

  • Make 5 door-to-door cold pitches. (each successful pitch could mean $1000+ income every month so this is an obvious IGT)
  • Write 1000 words of your social media marketing eBook (this will be given to potential clients as part of your sales funnel – also an IGT)
  • Create a new Facebook ad campaign for a client (successful ad campaign = money from commissions. Another IGT)

Focusing on the tasks that will generate the highest amount of profit in the shortest amount of time is the top way of investing your time. By focusing the majority of your day on your IGTs you are squeezing all you can out of each minute invested.

So there you have it. By committing to at least one of these you will not only save valuable minutes but make more progress within each minute. I recommend starting by tracking your time for at least a month. Then figure out ways to get back wasted time. Then use that saved time on your income generating tasks. This way you’re literally making twice as much progress on time you didn’t even have to spare before.

How do you manage to squeeze every minute out of your day? Please leave your thoughts below!

Image courtesy of Twenty20.com

Are You More Intelligent Than Average? Take This Cambridge Online Test

Posted from http://feeds.lifehack.org/~r/LifeHack/~3/8cYRZiuS54s/are-you-more-intelligent-than-average-take-this-cambridge-online-test

Do you think of yourself as intelligent? There is no doubt that at one point or another you’ve wondered what your IQ is. And while you may not want to go through the hassle of going to your nearest MENSA center for a complete test, you also know better than to rely on those 5 minute online IQ tests that are really just to generate web traffic and to collect your personal data. Fortunately, there is a nice middle ground.If you have about 45 minutes to spare, then The Psychometrics Centre of the University of Cambridge has an online IQ test that you can take.

The test consists of 29 questions, and make no mistake, they are quite challenging. If you really want to do well on this test and impress your friends with your results, I suggest you set aside a dedicated time to focus solely on this test. And get a pen and paper too; trust me, you’ll need it.The questions themselves are mostly related to pattern recognition; you will be given a series of shapes and you have to figure out which shape logically follows. It is said that pattern recognition abilities have the highest correlation with the general intelligence factor, as being able to discern order from chaos is a primary condition for life.

While you would probably get the best results from setting aside a dedicated time to do this test, you also have the option of saving your progress. Note that this will require you to login with your Facebook account, so keep that in mind if you’re the sort who prefers to give out as little of their personal data as possible.

Just remember, regardless of what your score is, intelligence is not the only factor that determines our quality of life. So if you score high, don’t get cocky; and if you score low, don’t despair.

The post Are You More Intelligent Than Average? Take This Cambridge Online Test appeared first on Lifehack.

This Quality Of Your Man Can Predict Whether Your Marriage Will Last Or Not

Posted from http://feeds.lifehack.org/~r/LifeHack/~3/-io2lAY1Y20/this-quality-your-man-can-predict-whether-your-marriage-will-last-not

If you’re looking for something serious and don’t want to contribute to divorce statistics, besides all those boxes that you’d like to tick about your future husband, this is one that you should pay especial attention to. That is if you want to be a little more sure about your husband than you are buying your avocados.

If you’re looking for a long-term partner, you need to look for someone who’s used to long-term devotion and endurance in different areas of life, not just romantic love. When approximately half of American marriages end up in divorce, in our culture of instant gratification, that’s no surprise.According to recent studies, the passion and determination to pursue long-term goals is a powerful predictor of whether someone will drop out in the tough times of a relationship or succeed to live through the stormy phases. What some researchers call “the grit effect” is not only a variable to retention in marriage, but also in the military, workplace sales, and high school.[1]

Those who show grit, are more likely to succeed in marriage and other areas of life.

Those who experience frustration, doubt and confusion not as a sign that it’s time to quit, but are just natural phases of a learning process, are much more likely to maintain loyalty to their goals. This is why lifetime educational attainment is correlated with grit, and inversely with lifetime career changes and divorce.[2]

Perceiving frustration as a natural part of a learning process is a healthy trait.

In the same way, people who are grittier tend to regard problems as challenges, rather than feeling frustrated and worn out by the stress of battling the problem, and they tend to be more proactive in the pursuit of a solution.[3]

Interestingly, having this characterising of being able to teeth-gritting through the tough times seems to pay off, as demonstrated in a study by the Marriage Foundation. In this study, 7 out of 10 of the unhappy parents who manage to stay together reported to be happy 10 years on after the storm; 27% of these reported being “extremely happy.”[4]

Pays off to stay together through the tough times.

So if you’re considering whether your boyfriend is husband material or not, you might want to look at his past and see if there’s a pattern of keeping a devotion to his long-term goals, or if there’s a pattern of constant quitting. That will give you a good idea of whether he’ll have what it takes to survive through the rough times or if he’s likely to drop out.

You can never be too sure of how life will turn out and how much you and your partner will change with it. But when the years start to pass, responsibilities start to weigh and every day starts to look the same, that’s when being with a strong, gritty man, and being a gritty woman yourself, will play a significant role in the success or failure of your marriage.

You can’t predict the future, but personality can tell you a lot.

If you’re both devoted and passionate people who have been resisting tough times and persevering on the pursuit of your goals, chances are you’re going to live happily ever after.

Do you have grit? Do you believe your significant other is gritty as well? Are there other qualities other than grit you feel determines the success of a relationship?

Reference

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Argue With Your Partner Over Small Things Often? Science Says It's Good For Your Relationship

Posted from http://feeds.lifehack.org/~r/LifeHack/~3/yMp3Ty4WOgU/argue-with-your-partner-over-small-things-often-science-says-its-good-sign-for-your-relationship

Relationships aren’t always easy. Arguments and disagreements are expected when two people with different life experiences, views and perspectives come together. But how often are we told that arguing with our partner means the relationship is doomed? That disagreeing often is a sign that you just aren’t compatible? Well, if you find you bicker a lot with your loved one there may be a saving grace – science says it is, in fact, a great indicator for your relationship and here’s how.

Love Isn’t An Easy Street

As much as love is portrayed as romantic and against-all-odds fantastic, the reality is that relationships and marriage takes work to cultivate and bloom. There’s so much psychological research based on why marriages fail but not nearly as much asking what actually makes marriages succeed.

It’s this perspective that has led us to believe that arguing is a negative sign of failure and incompatibility with someone we love. While extreme hurtful arguing is detrimental to each other, research suggests that a healthy relationship is one that includes disagreements on a regular basis.

How Arguing Helps Your Relationship To Last

We all know communication is the key to any successful relationship.[1]

While most of us think of this as calmly sitting on the sofa and bringing up worries or concerns to our partner, in real life this is rarely the case.

After all, we’re all human and we all have our bad days, our bad reactions to words and situations and so arguments are bound to happen. In essence, couples who argue are communicating and this is the lynchpin to any successful relationship. Granted it may not seem like the most ideal way to communicate, but actually getting our opinions and viewpoints out is much better than keeping them to ourselves and letting them stew.

Jonah Lehrer, author of A Book About Love, looked closely into how fighting in a relationship is actually a good thing rather than a negative.

“According to the scientists, spouses who complain to each other the most, and complain about the least important things, end up having more lasting relationships. In contrast, couples with high negativity thresholds—they only complain about serious problems—are much more likely to get divorced.”

So arguing about the little things keeps your relationship ticking over much better than saving it for what would be deemed the serious and more important stuff.

How Not Fighting Indicates An Unhealthy Relationship

Okay, arguing from day one may be an unhealthy sign but once we settle into a relationship it’s at this time when the real dynamics start to show.

Lehrer delves deeper into research done by John Gottman, who set up the Gottman Institute dedicating reseach-based methods to strengthen relationships. Gottman’s studies have revealed that, at a certain stage of a relationship where you’re revealing your true-selves to each other, if you’re not arguing then it could be a sign that you’ve lost emotional investment in the other person.

“Gottman’s research shows that 3 years into the relationship, if you’re not fighting, that’s the indicator of an unhealthy relationship. At that point, you’re not holding in your farts anymore. You’re fully intimate. You’ve seen where they’ve got hair, you’ve smelled their morning breath. You’re not holding anything back. So if you’re not fighting, it’s often a sign of withdrawal. In a sense, you can look at complaining and fighting in an intimate relationship as just ways of showing you care.”[2]

Of course, no one should be unhappy in a relationship but emotionally intelligent arguing or even general bickering is a sign that you’re invested and willing to communicate, therefore keeping your relationship ticking over.

So, for those of you that believe arguing is a sign of impending doom for your relationship then think again. In fact, it’s a sign that you’re not only passionate about the other person and the relationship, but most importantly communication is abundant showing you a positive sign that your partnership is probably much stronger than you think.

Reference

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The Best Way To Deal With A**H@&#s? Don’t Become One

Posted from http://addicted2success.com/success-advice/the-best-way-to-deal-with-ahs-dont-become-one/

I found myself recently having to deal with a total a$$. All I did was send a short email to confirm I was doing the right thing in relation to a small matter. The intent was to be respectful and brief.

This guy sends me back a rude email that doesn’t answer my question and insinuates that I’m trying to self-promote myself and another person. Clearly, this person doesn’t read my blog posts or understand my mantra: “Success is not about you.”

Given that this person holds one of the many keys to my success, I was temporarily defeated. They took the wind out of my sail for a few brief moments. That’s until the personal development program that’s stored in my brain kicked in.

Before I knew it, I had broken the effect of the a$$ pattern, taken a chill pill, and made the decision not to be an a$$ back. None of this was easy, but success never is. It takes discipline and an outside view of what your senses are experiencing to gain a positive perspective.

Our initial internal reaction to an a$$ is not what matters; it’s the actions towards the other person that can empower us or ruin our mindset. I’ve since responded to this a$$ and not heard back. I’ve already decided to go around them and find someone else who can help me get the same results. There’s always another way.

Here are some quick tips for dealing with a$$’s like this turd burger:

 

1. Don’t become one yourself

The worst thing you can do is respond to an a$$ by becoming one yourself. It was so tempting for me to reply to this email with some smart-ass response like, “Check out my blog posts you twerp! You’re wrong.”

Reacting to negativity like this is playing the short game. The key is to do nothing initially. Let the negative emotions subside and pretend for a second that the previous correspondence was a mistake.

“How you react is a reflection of you, not the a$$ you’re dealing with”


2. Talk nicely

It’s damn tempting to reply to nasty words with your own repertoire (I know mine’s very long..haha). Fighting fire with fire will only make the situation worse. The best way to diffuse an a$$ is to do the opposite of what they’re doing. Kill them with niceness.

A true a$$ can’t stay as one when you don’t acknowledge their status. Their “a$$ status” is what defines them and being kind to them is not something they know how to deal with. It’s because they haven’t dealt with their demons, that they’ve become an a$$ in the first place.

Maybe you can help them deal with their problems? I know it can be hard, so sometimes it’s better to stay away. Grab a roll of Police Tape, corner off the area, and stay the heck away. Find someone else who can help you achieve the same goal.

What I’ve realized is that when an a$$ is blocking your way, there is always another person that can be the shining light to a different route towards your success. The problem is not you just remember that!

 

3. Assume they have a big ego

A$$’s want you to get angry and stroke their ego. The reason they’re an a$$ in the first place is that their ego is out of control. They’ve forgotten how unimportant they are in the scheme of the entire universe.

Our ego is what can make us think we’re more successful and beautiful than we are. No matter how well things are going and you’re social status in society, remember that it can all disappear overnight. Eventually, someone is going to report the a$$ you’re dealing with to someone who holds power over them.

We all have someone who holds us accountable. Finding an a$$’s accountability partner is the best way to snap them out of their trance. It’s not about revenge; it’s about helping them to be successful in the long term.

 

4. A$$’s make a lot of assumptions

The key trait of an a$$ is that they make a lot of assumptions. They assume that you intended on something you did not. It’s their assumptions that have caused their mind to lose track of reality. When we assume, we draw conclusions that are complete delusions.

This is why a$$’s seem so crazy because they’re borderline delusional. To overcome an a$$’s assumptions, challenge them. Find out what they’ve assumed about you and then bust their myths to pieces with cold hard facts. Do so in a polite, non-emotional way.

It’s about letting the truth shine through and not being chained down by their unfair treatment of you and your situation. Forget sympathy; fight for what’s right instead. A$$’s are weak at heart, and you can either enhance their weakness further or suppress it and be the positive change they need in their life.

When an a$$ has made assumptions about me, I’ve often made the mistake of making assumptions back. By playing the assumption game, we run the risk of becoming an a$$ ourselves.

“An a$$ wants to multiply their population, so they stop feeling lonely. You can either be the sperm to their egg or the eradicator of their disease”

My hope is that you’ll make the right choice and not become an a$$. The A$$ Academy is growing thanks to the Internet, and so we need to be even more diligent than ever not to become one accidentally.

The a$$ trap comes with a whole host of inclusions that none of us want like: no love, no emotion, an ugly ego, and a smile like the devil. Choose hope! Choose love! Choose compassion!

How do you deal with a$$’s? Let me know on my website timdenning.net or my Facebook.

Life Is Too Short. Not Every Book Is Meant To Be Finished. Learn About This Rule

Posted from http://feeds.lifehack.org/~r/LifeHack/~3/bftF9pYRAnk/life-too-short-not-every-book-meant-finished-learn-about-this-rule

Many people think that once we buy a book, we should finish reading it. When we can’t, we feel kind of guilty. And that unfinished task would stay in our mind for a long time. This is called sunk cost fallacy, which means your decisions are based on previously invested resources. The more you invest in something, the harder it is to quit it.

But think about it, if you pre-pay 1,000 dollar to dine at a restaurant, while it serves you a dish with a number of insects in it, would you stay or leave?

Likewise when you get a crappy book, or a book that just doesn’t suit you, what’s the point of holding on to it?

So how to decide if a book is worth reading or not? “The Rule of Fifty” might help you.

The Rule of Fifty

The concept of this rule has been taken from a book by Nancy Pearl called Booklust. As per the rule, time is limited while books are uncountable. Life is too short to read books that you don’t feel a connection with.

This rule states that if you’re under the age of 50, you should read the first fifty pages of the book before you decide either to complete it or quit reading it. For chronic bookworms, reading 50 pages is a matter of an hour. In this way, you become well aware of what the book is really about. If it interests you after finishing fifty pages, you can choose to go on. Otherwise, you can gladly dump it. It saves a considerable amount of time and also excuses your brain from storing useless information.

If you are above 50 years of age, the rule differs from you since time gets even shorter. Subtract your current age from 100 and the result value will be the number of pages you should read before deciding on the book. For example, if you’re 54 years old, just read 46 (100-54) pages to decide if you should continue reading or quit it.

Within the span of 50 pages, everything like the key message would become quite evident.

If you don’t want to waste your money buying a book and only to find it crappy afterwards, or you don’t want to stand in a book store for an hour, you may use Amazon which many books offer free samples. The free samples would be sent to your device with a click. Around 10% of the book would be shown as free sample.

Featured photo credit: The Daily Beast via thedailybeast.com

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