As 2016 is coming to an end, entrepreneurs are already planning their moves for 2017. For site owners and bloggers, this means planning your marketing. As the last years saw dramatic changes in SEO due to Google’s updates, having a plan for the next year is crucial if you want to outperform your competition. You need to be ready to adjust your strategies along the way, but having a strategy in the first place is a must. In order to plan, you have to know the latest trends for 2017, so here they are.
The return of technical SEO
If you don’t know what is technical SEO, don’t despair—most people don’t know what it is. Technical SEO refers to monitoring and improving your site’s indexation, the sitemap and continuously monitoring and updating your links. One can use this type of SEO to improve the site’s ranking and help the search engine crawlers find your site easier.
Social media becomes the primary ad channel
As Facebook and Instagram opened the way in placing one ad on two different channels, paying attention to social media for your campaigns will be very important in 2017. Youtube and Linkedin are two other channels that can be used to advertise your products or ideas, so don’t skip them.
Video marketing will definitely gain more importance than image marketing, but document sharing is what you want to try for marketing, as 2017 will be the year of online sharing, especially because you can target specific groups.
Enhance the experience with virtual realty
Content was king in the past years and it will remain king, but experience will also grow in importance. Simply providing the content for your audience is not enough; you have to change how you reach your audience. Of course, virtual realty (VR) is a main candidate, as it allows the user to immerse and interact with the content in a never-before-seen way. A successful campaign in 2017 is going to be one that mixes brand awareness, great content and smart delivery (which may include VR).
Dense content over long articles
As everyone’s attention becomes more and more limited, content is going to follow and become denser. Long and well structured content was favored until now. In 2017, short and dense content is going to be favored. This comes as an adaptation to the fact most readers only browse the internet in short sessions and want to read short and high value content.
Accelerated mobile pages is expected to grow
Google initiated a project meant to make the web more mobile friendly. Their project is called Accelerated Mobile Pages, and features a set of standards for web pages, meant to transform the user experience when browsing from a mobile device. For site owners and bloggers this means you have to stay up to date with the new standards and ensure you have a mobile version of your site. Having a mobile version will also ensure better visibility in Google searches as the crawlers are now going to favor sites which have a mobile version and even rank them based on it.
Personal branding remains a secret weapon
Personal branding done right can bring you a lot of benefits, yet few people and companies know how to effectively use this technique. For 2017, aim to master personal branding, as it has the power to transform your online presence. Just look at all the Youtube bloggers who are using personal branding to earn a living, even if they don’t sell any products or services.
Personal branding is a powerful way to make sure your online marketing campaigns are successful because a strong brand ensures high engagement rates, which brings traffic to your site.
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